HomeInvesting2 superb FTSE 100 shares I'd buy before the next bull market!
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2 superb FTSE 100 shares I’d buy before the next bull market!

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Picture supply: Getty Pictures

The Footsie is creeping in the direction of document territory and rates of interest are hopefully set to be diminished this summer season. In idea, it is a nice recipe for FTSE 100 shares and we might even see a brand new bull market.

In fact, I can’t say for positive the subsequent one is imminent (no one can). However historical past has proven repeatedly that it’s only a matter of time earlier than the bulls begin charging once more.

So, I’d get forward of the curve now and begin snapping up shares. Listed here are two that I’d add to my portfolio if I had spare money mendacity round.

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Down however not out

First up is Diageo (LSE: DGE). That is the world’s largest spirits firm, which suggests I’d wrestle to discover a drinks cupboard or bar missing any of its manufacturers.

Diageo prime manufacturers

Supply: Diageo

Nevertheless, the share worth has been struggling. In reality, it was greater 5 years in the past and lately hit a 52-week low. Talking as a shareholder, that is disappointing.

What’s been occurring? Properly, the primary concern is that gross sales have been decrease than anticipated these days, notably in Latin America and the Caribbean.

Throughout H1, gross sales there plunged 23.5% 12 months on 12 months, and the agency expects an additional double-digit decline in H2 (ending in August).

Mainly, there was a build-up of unsold merchandise in key markets throughout the area, the place cash-strapped drinkers have been downgrading from premium manufacturers.

A threat right here is that different areas begin exhibiting weak point. That would see the share worth take one other leg down.

Nevertheless, I’m inclined to see this dip as a long-term shopping for alternative. Its premium manufacturers, equivalent to Don Julio tequila and Johnnie Walker whisky, nonetheless have important development potential in worldwide markets like China and India the place disposable incomes are rising.

The shares are buying and selling on a forward-looking price-to-earnings (P/E) ratio of 19.4, with a potential dividend yield of two.8%. That seems engaging.

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Wanting forward, Diageo goals to develop its share of the worldwide beverage alcohol market to six% by 2030. For context, it was 4.7% in 2022. And whereas which may not sound a lot, it’s in truth an enormous alternative for the agency.

Bottling bigwig

The second inventory I’d purchase for the subsequent bull market is Coca-Cola HBC (LSE: CCH).

It is a Switzerland-based bottling associate for Coca-Cola. The agency produces, sells and distributes numerous beverage manufacturers in 29 nations throughout Western, Central and Jap Europe, and Africa.

Under, we are able to see that the majority of income (about 70%) in 2023 got here from the glowing class (Coke, Fanta, Sprite, Schweppes, and so forth). Nevertheless, it’s well-diversified throughout different areas of client packaged items.

Supply: Coca-Cola HBC

Final 12 months, internet gross sales income rose 10.7% 12 months on 12 months to €10.2bn – the third straight 12 months of double-digit development – whereas the dividend was hiked 19%.

The yield is 3.4%, however the payout has been rising at a compound annual development charge (CAGR) of 10.3%. Complementing the dividend is a €400m share buyback programme launched in November.

Now, one concern right here is that Coca-Cola owns roughly 23.2% of the excellent shares. If it began promoting them off, that might trigger some volatility.

Nevertheless, buying and selling at simply 13 occasions forecast earnings, the inventory affords improbable worth. I don’t see Coke‘s recognition fading in a single day.

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