5 Tips To Increase Website Traffic After The Google Algo Update

This put up was sponsored by Stay22. The opinions expressed on this article are the sponsor’s personal.

The newest Google replace hit our companions – journey bloggers – arduous. Regardless of the challenges introduced by this replace, we’re amazed by their resilience.

Though we can’t affect Google, we are able to positively take cost of the issues inside our attain.

Listed below are 5 journey blogger-tested methods to extend web site site visitors after the newest Google replace.

Get probably the most out of every customer. Take a look at our information, Ten Suggestions for Maximizing Income for Journey Bloggers.

1. Use Pinterest As An Extra Search Engine

Many individuals consider Pinterest as a social media platform, however it features rather more as a search engine.

Pinterest’s instruments make it a incredible option to get guests to your web site.

How To Get Began With Pinterest

1. Create a brand new enterprise account or hyperlink/convert a private account to achieve entry to enterprise instruments like Pinterest Enterprise Hub and Pinterest Analytics, which let you monitor searches and key phrases.
2. Write a catchy bio in your profile. If in case you have area of interest key phrases you utilize in your web site, embody them right here.
3. Declare your web site, permitting you to trace at any time when somebody shares your web site content material on Pinterest. Moreover, it should routinely embody your Pinterest profile and a comply with button so you may entice extra guests.

How To Use Pinterest Like A Professional

Pinterest is constructed round photos, so having nice visuals is vital. You need to make yours stand out on the web page.

1. Once you journey, snap many photos and choose the very best ones later.
2. Use design instruments like Canva so as to add textual content, create attention-grabbing layouts, and add branding components.
3. Create boards to arrange your content material into classes, reminiscent of by vacation spot or weblog put up kind.
4. Similar to some other search engine, key phrase analysis is critical on Pinterest. Use enterprise instruments like Pinterest Developments, which helps you to see key phrase search quantity and which pins are hottest for them.
5. Use your chosen key phrases in every single place attainable, together with pin titles, pin descriptions, and board descriptions.

Earlier than you begin pinning, optimize your weblog posts to maximise income to make sure each customer counts. See how to try this in our information Ten Suggestions for Maximizing Income for Journey Bloggers.

2. Hold Guests Engaged With E-mail Advertising

E-mail advertising is essential since you personal it. Instagram may ban your account, Google can derank you, however your electronic mail record is at all times yours.

Use this technique to construct much less unstable, constant site visitors as a substitute of latest site visitors.

How To Get Began With E-mail Advertising

1. Choose an electronic mail advertising supplier. Journey bloggers love MailerLite and MailChimp as a result of they’re low-cost and easy.
2. Begin amassing electronic mail addresses. Create a mailing record signup kind along with your web site host and insert it on the finish of posts to gather your readers’ data.

How To Use E-mail Advertising Like A Professional

1. Create a lead magnet that entices readers to share their data in alternate for it. Well-liked lead magnets within the journey running a blog neighborhood are journey guides, ebooks, and itineraries.
2. The purpose of electronic mail is to get your reader onto your web site. Hold your emails brief and embody spectacular photos and a transparent hyperlink to your web site. Go away them wanting extra in order that they click on by.
3. Earlier than sending an electronic mail directing site visitors to certainly one of your pages, make sure the web page is ready as much as maximize income. See how in our information, Ten Suggestions for Maximizing Income for Journey Bloggers.

“Whereas search engine optimisation is usually touted because the king of site visitors, good electronic mail advertising is absolutely the queen. We usually see spikes in our internet analytics once we electronic mail our viewers, however these spikes aren’t simply momentary. They assist our customers construct habits. We merely wouldn’t have practically the enterprise now we have at the moment with out activating our electronic mail record.”

Beth Stanos, Wanderful CEO & Founder

3. Add Your Content material To Flipboard To Seize Extra Web site Visits

Flipboard is an article curation web site that lets customers flip by articles from completely different publications, like magazines.

How To Get Began With Flipboard

1. Obtain the Flipboard app on cell and create an account and profile.
2. Create Flipboard magazines. These are matter classes that group your content material (very similar to Pinterest boards).
3. Add your weblog posts to them from the journal web page on Flipboard or the Flipit Chrome bookmark.

Screenshot taken from Flipboard, June 2024

How To Use Flipboard Like A Professional

1. Add your contemporary weblog posts to Flipboard proper after publishing.
2. Add related content material to your magazines that isn’t your individual. Participating with different bloggers’ content material and sustaining new content material in your magazines helps your attain.
3. Embrace your goal key phrases in your journal descriptions, put up captions, and profile.

“Flipboard has develop into a serious site visitors supply for all 3 of my web sites. They’ve incredible instruments for creators, like storyboards, scheduling, and RSS feeds for magazines, making creating and sharing compelling content material simple.”

Amanda O’Brien, theboutiqueadventurer.com Founder

4. Get Found With Quick-Type Movies On Social Media

Do you know 77% of vacationers use social media when planning their journeys? Get their eyes in your content material with short-form movies on platforms like TikTok, Instagram, and YouTube shorts.

These platforms have algorithms to serve your content material to individuals who don’t comply with you, making them superb for readers to find you.

How To Get Began Making Movies

1. Create your accounts on YouTube, Instagram, and TikTok.
2. Obtain Capcut, a free cell app for video modifying. It’s higher than the in-app modifying performance, with pre-installed templates and results.
3. Create a Linktree account or another. All three platforms make it tough for customers to go away and go to your web site, so a spot the place customers can go for all of your hyperlinks is critical.

“PLACES ON EARTH WITH THE BLUEST WATER” by @thetravelshack, June 2024

How To Make Quick Video Content material Like A Professional

1. Whereas touring, maintain video creation at the back of your thoughts. Once you see eye-catching surroundings or an attention-grabbing setting, be able to seize it in video. Your video’s “wow” issue differentiates between a mediocre and a incredible video.
2. On Instagram, write detailed captions. On YouTube and TikTok, maintain captions as transient as attainable.
3. Voice-over, on-screen textual content, and music are essential to your engagement price. You’ll be able to add these with Capcut or in-app.
4. Decide your video thumbnails fastidiously. Be sure they stand out in a grid of different movies.
5. Lastly, maintain your brief video brief. The perfect size for a Reel is seven to eleven seconds, a TikTok 21 to 34 seconds, and a YouTube Quick 25 to 35 seconds.

“TikTok helped us to get our second weblog on Mediavine. We shared detailed movies about “the right way to do one thing” and at all times included a name to motion, directing viewers to our weblog for extra data. In recent times, we’ve had movies go viral whereas encouraging followers to go to the hyperlink in our bio. This has resulted in 1000’s of clicks to our web sites.”

Natasha Alden, theworldpursuit.com Co-Founder

5. Expose Your self To New Audiences With Visitor Posting

Having your writing revealed on one other web site offers you entry to a complete new viewers, making it a wonderful technique for attracting new readers.

How To Begin Visitor Posting

1. Discover locations that settle for visitor posts. Many publications have open submissions that you could undergo.
2. If you happen to see a web site that has visitor posts however no open submissions, discover their contact data and ship an inquiry electronic mail.
3. Create a pitch by explaining your journey experience and supply writing samples.

How To Visitor Publish Like A Professional

1. When creating your pitch, perceive the positioning’s wants. What content material gaps have they got? Focus your pitch there.
2. Natural visitor posting alternatives come up should you take the time to community. Assembly and growing friendships with journey bloggers is an effective way to share audiences. You’ll be able to community on social media, in addition to in-person occasions like TBEX, TravelCon, and Traverse.
3. Create a transparent hyperlink again to your weblog and embody a catchy description so readers will probably be enticed to learn extra of your content material.
4. Strategize by monitoring the site visitors of potential websites with instruments like SEMRush and choose the best choice.

Screenshot from japan.journey, June 2024

“Creating content material for an additional publication to share as a standalone article lets you share new experience a couple of sure space. Whether or not by the article itself or subsequent social shares, a brand new viewers will get publicity to you as a author.”

William Tang, goingawesomeplaces.com Founder

See how William Tang made journey running a blog his full-time job with the assistance of Stay22’s revenue-boosting instruments. Learn the case examine.

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Picture Credit

Featured Picture: Picture by Shutterstock. Used with permission.