AI is being quickly carried out, however that doesn’t imply it’s getting used successfully.
The present lack of clear benchmarks and knowledge about AI utilization has meant that everybody has been working at the hours of darkness.
This led us to create our first State Of AI In Advertising and marketing report, in order that chief advertising officers and advertising decision-makers can have insights to make higher knowledgeable selections as they navigate the fast-moving developments in our business.
We requested eight key questions on generative AI in advertising to a choice of U.S.-based decision-makers and leaders.
We received 155 responses from principally senior entrepreneurs, administrators, and C-suite to supply recent insights into how business leaders understand AI, and the way they’re utilizing AI proper now.
Whereas some entrepreneurs are unlocking main good points in effectivity, others are scuffling with poor output high quality, lack of brand name voice consistency, and authorized uncertainties.
Our whitepaper presents their responses, damaged down throughout 5 core themes:
- Which AI instruments are most broadly adopted amongst entrepreneurs.
- How entrepreneurs are utilizing AI.
- The outcomes they’re seeing.
- The challenges they face.
- The place they plan to take a position subsequent.
Whether or not you’re main a workforce or constructing a roadmap, this report is designed that can assist you benchmark your AI technique to make assured selections as our business strikes at an unprecedented tempo.
6 Key Findings From The Report
1. ChatGPT Is At present Dominating The Instruments
Over 83% of entrepreneurs mentioned ChatGPT has positively impacted their effectivity or effectiveness.
Nevertheless it’s not the one participant: Instruments like Gemini, Perplexity, Claude, and Canva AI are additionally making their mark, with many entrepreneurs assembling AI “stacks” that mix completely different strengths throughout platforms.
2. Content material Has Seen The Most Tangible Affect From AI
Unsurprisingly, essentially the most influence in advertising up to now amongst our respondents relies round content material, the place 64.5% skilled worth with content material creation, 43.9% with content material optimization, and 43.9% with concept technology.
Nevertheless, AI is just not changing creativity; it’s augmenting it. Advertising and marketing groups are utilizing instruments to hurry up, optimize and break by way of inventive blocks, to not substitute human perception.
The report additionally shares different key areas the place AI has delivered essentially the most worth to these surveyed.
3. Time Financial savings Have been The Single Most Improved End result
The vast majority of respondents (76.8%) cited time financial savings as the largest enchancment since adopting AI.
To reinforce productiveness and effectivity, entrepreneurs are gaining hours again to relocate their time to extra strategic work.
4. Direct ROI-Linked Outcomes Are Missing
Whereas operational effectivity is clearly impacted, strategic metrics like buyer lifetime worth, lead high quality, and attribution stay largely unchanged.
In different phrases, AI is streamlining how we work, however not essentially bettering what we ship with out human oversight and a sound technique.
5. Output High quality Stays A Prime Concern
Greater than half (54.2%) of respondents recognized inaccurate, unreliable, or inconsistent output high quality as the largest limitation in utilizing AI for advertising.
This highlights a central theme that AI nonetheless requires substantial human oversight to provide marketing-ready content material.
6. Misinformation Is The No. 1 Concern
Essentially the most cited concern about AI’s rise in advertising wasn’t job loss; it was the danger of misinformation.
A full 62.6% of respondents flagged AI-generated misinformation as their high fear, revealing the significance of belief, accuracy, and repute for AI-powered content material.
The report additionally highlights the opposite areas of concern the place entrepreneurs are experiencing limitations and inefficiencies.
Extra Key Findings In The State Of AI Report
Advertising and marketing Leaders Are Planning To Make investments In These Key Areas
Advertising and marketing decision-makers surveyed are prioritizing AI investments the place worth has already been confirmed. The report breaks down how a lot of that funding is throughout analytics, buyer expertise, search engine marketing, advertising attribution, or content material manufacturing, amongst different areas.
How Advertising and marketing Leaders Are Restructuring Their Groups
The report findings additionally point out whether or not and the way our respondents restructured to accommodate AI inside their group.
The place Will Be The Greatest Affect Over The Subsequent Few Months
Presumably essentially the most insightful part is the place respondents gave their ideas into what can be AI’s largest influence on advertising over the subsequent 12 months.
Many anticipate a content material explosion, the place the market is flooded with AI-generated property, elevating the bar for originality and high quality.
Others foresee a reshaped search business and lowered roles, with an emphasis on those that don’t embrace AI getting left behind.
However, not all forecasts are destructive. A number of entrepreneurs imagine AI will stage the enjoying subject for small companies, improve entry to high-quality instruments, and empower people to do the work of many.
You will discover many extra feedback and predictions within the full report.
The State Of AI In Advertising and marketing Report For 2025 Can Assist Shed Gentle
Proper now is likely one of the most difficult occasions our business has confronted, and advertising leaders have arduous selections to make.
Hopefully, this whitepaper will assist to make clear how and the place leaders can transfer ahead.
Within the report, you will discover:
- An actual-world have a look at what instruments entrepreneurs are utilizing now and the way they’re stacking them.
- Insights into what areas of selling AI are remodeling, and the place it’s nonetheless falling brief.
- A transparent view into future investments, from personalization to efficiency monitoring.
- Actionable suggestions for consider, deploy, and govern AI successfully.
- Views from entrepreneurs navigating AI’s challenges.
Obtain the complete AI in advertising survey report back to make assured selections in your AI implementation technique.
Featured Picture: Paulo Bobita/Search Engine Journal
