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Buyers who purchased shares in ITV (LSE: ITV) 5 years in the past have carried out nicely. The ITV share worth has moved up 33% throughout that interval.
In the meantime, a 6.2% dividend yield signifies that the passive revenue potential of proudly owning the broadcaster’s share is enticing.
The enterprise goals to keep up the annual dividend per share at its present stage, or develop it. In observe, no dividend is ever assured, so whether or not the juicy dividend is maintained in future will rely on enterprise efficiency.
Nonetheless, though I see dangers, I do see this as a share for traders to contemplate.
Sturdy dividend prospects
For starters, there’s that dividend. The yield is nicely above the FTSE 250 common of three.4%.
On one hand, working revenue of £33m within the first half of this yr was not very spectacular. That fell nicely in need of even overlaying the roughly £60m price of the proposed interim dividend.
However over the long term, ITV has confirmed it could generate sizeable free money flows regardless that the precise quantity in any given interval can swing round a good bit.
Administration’s repeated dedication to the dividend technique signifies that they need to be extremely motivated to attempt to ship it. In my view, if the dividend was unexpectedly minimize, the Metropolis would name for a change in management.
A lot of ongoing potential
I reckon ITV seems to be probably undervalued, with a market capitalisation of £3bn and a share worth in pennies. Certainly, I feel it may grow to be a long-term discount.
With lengthy expertise in broadcasting and a robust market place, ITV is well-positioned to grasp what viewers need. That signifies that whereas the proliferation of digital rivals stays a menace, it’s one which an more and more digitally targeted ITV seems to be well-placed to navigate.
Certainly, the enterprise expects to ship no less than £750m in digital revenues subsequent yr. In different phrases, digital media has helped ITV generate sizeable revenues, whereas additionally consuming into a few of its conventional enterprise. I count on that development to proceed.
Many rivals want manufacturing amenities and infrequently hire these. ITV has a broadcasting enterprise of its personal nevertheless it additionally has a sizeable division providing such providers. It expects good progress in its studios income this yr, due to offers with producers together with Disney and Apple.
Not a well-loved share
Regardless of all that – and the strong share worth efficiency over the previous 5 years – the Metropolis continues to have doubts about ITV.
The corporate has by no means actually recovered from a poorly acquired presentation three years in the past setting out its medium-term technique. The ITV share worth continues to be 35% beneath the place it stood in February 2022, earlier than that presentation.
However I feel its sturdy enterprise belongings and ongoing money era potential may justify the next share worth.




