HomeMarketing8 Fun & Engaging Content Marketing Trends In Hospitality
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8 Fun & Engaging Content Marketing Trends In Hospitality

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All through the course of the pandemic, hospitality advertising methods have needed to shift dramatically.

Shopper habits, lockdowns, and journey restrictions have wreaked havoc with hospitality advertising messaging.

Now that the business is bouncing again, with increasingly more folks itching to journey, it’s time to get artistic together with your hospitality model’s content material.

Try some enjoyable and fascinating content material advertising traits we noticed final 12 months and anticipate we’ll see this 12 months as hospitality opens again up:

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1. Touchless And Digital Resort Know-how

With COVID nonetheless looming round and lots of security protocols in place, the significance of digitally-assisted interactions has grown (in different phrases, no touching the identical screens as tons of of different folks).

In keeping with PWC, 81% of vacationers had been already searching for extra digital service choices from their lodge manufacturers in 2019 – and the demand has solely grown since then.

Naturally, touchless expertise was the path to go throughout a worldwide pandemic, so that is the kind of expertise that actually noticed a increase within the business.

If you happen to’re touring within the subsequent few months, you may even see increasingly more motels utilizing expertise akin to touchless taps, automated doorways, and extra.

Sooner or later, you could even have the ability to management totally different facets of your visitor room, such because the lights, thermostat, and TV, from an app in your telephone.

Not solely does expertise like this assist be sure that everybody – staff and friends alike – are secure and comfy, it additionally makes their keep extra pleasant as effectively!

The pandemic is (hopefully) winding down now, however germs will all the time exist and friends will all the time be searching for a strategy to make touring simpler and extra simplified.

It’s by no means a foul concept to institute a few of these touchless additions to your facility.

2. Selling Security

Talking of security, some of the common traits in hospitality advertising within the wake of COVID is the significance of highlighting and promoting a model’s pandemic protocol and security procedures.

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Examples will be elevated cleansing and sanitation, social distancing, implementing the masks coverage, and contactless meals and concierge choices.

Promoting this on a model’s web site and in addition upon arrival reveals clear communication and dedication to visitor security, which improves buyer satisfaction.

You should use attributes and the outline subject on Google Enterprise Profiles to showcase these efforts in native search outcomes, as effectively.

3. Encouraging Staycations

With many people nonetheless hesitant to journey overseas and even domestically, folks have turned to touring regionally, or happening a ā€œstaycation.ā€

Supporting your area people has additionally turn into extra vital lately, making staycations much more interesting.

Picture from The Resort at Midtown, March 2022

With that being mentioned, manufacturers needs to be advertising their saunas, gyms, spa/therapeutic massage providers, and meals supply.

The Resort at Midtown in Chicago does an awesome job of this by attractive locals to take a look at their eating places, world-class health middle, indoor and outside swimming pools, and extra.

To not point out you’ve got the complete metropolis of Chicago at your disposal, so why not skip the airplane ticket and trip in your personal metropolis?

4. Spotlight Versatile Cancellations

The world is a really unsure place proper now, and lots of motels and flights may cancel final minute.

Manufacturers ought to provide a beneficiant cancellation coverage, which permits clients to both rebook or be refunded.

It’s not the visitor’s fault that their journey might have been canceled, and also you don’t wish to place extra stress on the visitor for not with the ability to get a lodge credit score or be refunded.

Some airways, for instance, have beneficiant cancellation insurance policies whereas others don’t.

Likelihood is these with beneficiant cancellation insurance policies have the next buyer satisfaction rating vs. people who aren’t so lenient.

Whereas it’s true that many companies compete on pricing, in addition they compete on buyer expertise and fame.

For a lot of audiences, it gained’t matter how inexpensive your model is that if it comes with poor customer support.

Though Southwest Airways isn’t thought of a ā€œluxuriousā€ airline (as they don’t provide first or enterprise class seats), they’ve one of many highest buyer satisfaction rankings within the airline business.

This may very well be partly on account of the truth that in addition they have some of the versatile cancellation insurance policies.

Prospects will return to a model when they’re proud of the standard, expertise, and customer support.

5. Work From House… Or A Resort

Why make money working from home day after day when you may work from a luxurious lodge or resort?

Increasingly motels are attractive enterprise professionals to commerce of their slippers and Zoom apparel for informal put on that they’ll lounge in whereas working from a lodge foyer or espresso store.

Resorts can market to these distant employees by providing free wi-fi or a cup of espresso when visiting their facility.

Some even have designated workspaces which are clear and quiet and ideal for many who can’t go into an workplace however for whose home is probably not the perfect work surroundings.

It’s all the time good to have a change of surroundings, and who doesn’t wish to get out of their home now and again anyway?

Market your hospitality enterprise as an awesome place to work, and even simply to fulfill mates and catch up!

6. Influencer Advertising and marketing

The ability of social media is unimaginable; it impacts primarily each market worldwide, and so it is advisable to study to make use of it to the benefit of what you are promoting.

Whether or not you like them or hate them, influencers have taken over social platforms.

Influencer advertising has turn into a necessity for hospitability companies on the subject of maintaining with opponents.

Through the use of influencer advertising, manufacturers can attain a a lot bigger viewers (the larger the influencer, the larger the viewers) and appeal to extra focused customers.

If you happen to companion with an influencer in your area, this may be seen as some of the precious advertising instruments as a result of that influencer has belief together with his/her viewers and that belief will translate to your model.

The #LetHawaiiHappen Marketing campaign was an enormous success when the Hawaii Tourism Authority partnered with quite a lot of common Instagram influencers, encouraging them to put up photographs of themselves in a few of Hawaii’s hottest (and exquisite) vacationer points of interest whereas utilizing the aforementioned hashtag.

7. Person-Generated Content

Person-generated content material is content material that’s created by customers themselves versus staff of the enterprise.

This contains evaluations and testimonials, in addition to any time somebody feedback about an organization (an internet discussion board, like Quora, for instance).

Potential clients sometimes worth user-generated content material as a result of the customers haven’t any purpose to be dishonest; they’re not being paid or reimbursed for his or her overview of a model, so it’s secure to say no matter they write might be truthful.

These are the varieties of evaluations which are vital for manufacturers to focus on on their web site.

So, how will you make it occur?

As a enterprise, all the time encourage previous clients to write down evaluations and share their experiences on social media.

Create a hashtag (or a number of) and have clients use them when posting about what you are promoting on social media (see the instance #LetHawaiiHappen, for instance).

You can even attain out to the influencers we talked about within the paragraph above and encourage them to take a look at what you are promoting and depart an trustworthy overview!

If you happen to’re a strong enterprise, it will solely allow you to in the long run.

If you end up with loads of unfavorable evaluations, maybe it’s time to take these into consideration and begin making the adjustments it is advisable to succeed.

8. Purchase Now, Pay Later

Just like the purpose above about making cancellations simple and avoiding change charges, many are nonetheless feeling uneasy about their monetary scenario.

Recently, we’ve seen totally different corporations provide a ā€œpurchase now, pay laterā€ choice to assist hook clients and get them dedicated to creating a purchase order.

This permits the enterprise to not miss out on any pressing appeals or promotions they could be working, and it permits the buyer to really feel assured that they bought the perfect deal with out having to place any cash down.

An amazing instance of that is Uplift, which has partnered with quite a lot of worldwide journey organizations from cruise traces to airways to trip packages in an try and ignite the journey business by permitting patrons to ā€œmake considerate purchases now and pay over timeā€¦ā€

Remaining Ideas

Hospitality advertising is sizzling proper now and can solely decide up extra sizzle all through the following few years because the world begins to open again up.

Utilizing the ideas above will assist maximize income and improve buyer retention and satisfaction. Protected travels and pleased advertising!

Extra sources:


Featured Picture: vichie81/Shutterstock

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