Dive Temporary:
- Chipotle is partnering with health app Strava to supply a number of custom-made route segments and a problem beginning at present (Jan. 2), in accordance with info offered by the corporate.
- Chipotle segments — parts of roads and trails the place Strava customers can enter into pleasant competitions — will be present in New York, Los Angeles, Chicago, Washington, Denver and Columbus, Ohio. Every section ends at a Chipotle location. The person in every metropolis that completes every section probably the most will obtain free Chipotle Way of life Bowls for a 12 months.
- Chipotle says it’s the first QSR model to supply custom-made challenges on Strava. The tie-up runs all through the month of January, a time sometimes related to shoppers committing to dwelling more healthy life, and might be supported with a collection of promotions.
Dive Perception:
After the vacation interval of indulgence, it ought to come as no shock that half of all shoppers are anticipated to resolve to drop pounds within the New Yr, and practically as many (47%) will vow to train extra. By combining its Way of life Bowls with the Strava tie-in, Chipotle is seeking to seize the eye of those shoppers.
In response to a Chipotle inner survey, practically 70% of the model’s shoppers who’re runners say they’re probably or very more likely to eat Chipotle after coaching for a race. To that finish, the corporate is providing frequency challenges to reward shoppers with free Way of life Bowls, which will be created to suit a wide range of diets, for finishing the segments that finish at Chipotle eating places.
Customers who tackle the late-month problem of logging at the least 20 minutes of exercise twice per week between Jan. 15 and 28 will obtain free guacamole. Different gives embrace a free Way of life Bowl for Chipotle Rewards members with the acquisition of a bowl on Jan. 12, also referred to as Quitters Day. Chipotle will even sponsor a streak-based problem on the Strava app between Jan. 15 and 31 and provide free supply on Way of life Bowls orders made by way of the net or the corporate’s app all through the month.
The promotion follows a tack Chipotle took final New Yr’s when it launched the Way of life Bowls, through which the corporate created a Snapchat Lens that included meditation prompts and workouts. The place final 12 months’s promotion launched in the course of the month as shoppers’ dedication to resolutions wavered, this 12 months’s partnership is launching in time to seize the fervor that comes with the thrill of beginning the brand new 12 months on a optimistic observe.
