Picture supply: Getty Pictures
Diageo (LSE: DGE) launched its H1 FY 2024 earnings yesterday (30 January) and the share worth dropped 3%. Then it recovered a bit and now rests at 2,855p. But it’s nonetheless down 12% since November.
What’s occurring? Listed below are my ideas.
Regional issues
In November, Diageo warned that gross sales in Latin America and the Caribbean (LAC) area had been set to hunch by greater than 20%. It wasn’t incorrect. In H1, gross sales there dropped 23.5% 12 months on 12 months, and the agency expects an additional decline of 10%-20% in H2 (which ends in August).
The problem is an surprising build-up of unsold booze in Brazil and Mexico, the place cash-strapped drinkers have been downgrading from pricier premium spirits like Scotch and tequila.
In Brazil, for instance, shoppers have began consuming extra beer. In the meantime, Mexico noticed a decline in Don Julio tequila consumption and gross sales of Casamigos — the high-end tequila model Diageo purchased in 2017 from Hollywood star George Clooney — fell 13% total.
In some methods, I’m not stunned by this tequila decline. The drink is synonymous with celebration, the place individuals usually neck the pictures with salt and lime. It’s a well-liked alternative for toasts and festive events.
Nonetheless, there’s presently little motive for celebration for many individuals within the area. Inflation in among the largest economies has been rising at its quickest tempo in over 20 years. In August, Argentina’s annual inflation fee surged 124%!
Rising costs and better rates of interest are clearly a poisonous mixture for disposable earnings.
General, Diageo’s natural working revenue fell 5.4% in H1, worse than the 4.7% anticipated by analysts.
There have been positives
But, considerably amazingly, the group’s natural web gross sales solely declined 0.6%. Certainly, if we exclude the struggling LAC area, natural web gross sales truly grew 2.5%.
This was pushed by development in Asia Pacific, Europe and Africa.

For me, this highlights the energy of its numerous portfolio internationally. Falling gross sales in a few high-margin areas are offset by energy elsewhere. Tequila is down within the Americas however Guinness grew double-digits in Europe.
In the meantime, the corporate nonetheless generated sturdy free money circulate of $1.5bn whereas persevering with to spend money on the potential future development of its manufacturers.
Lastly, regardless of weaker income, the interim dividend was hiked 5%. This maintains a document of will increase stretching again to Diageo’s formation over 25 years in the past.
Wait-and-see mode
Trying forward, administration expects natural web gross sales development to enhance in H2. And to forestall a repeat of the stock debacle, it plans to make use of RFID labels to trace circumstances of spirits as they transfer by distribution networks.
Now, one factor I’d spotlight is that the corporate is opting to not low cost on its premium manufacturers within the US. This might see it lose some market share within the close to time period, which the market won’t like. However long run, administration says this may shield model fairness.
I’d go together with this line of considering, although buyers are in wait-and-see mode on this. There’s a number of uncertainty and the share worth might stay unstable.
But if there was ever a time to contemplate investing in Diageo, I’d say it’s now. Expectations are low, the inventory is affordable at 17 occasions ahead earnings, and the beginning dividend yield is 2.8%.