In a transfer that would redefine social media video content material dynamics, the Meta-owned platform is working internally to increase the utmost size of Reels to 10 minutes.
The attainable new extension of Reels would enable creators on Instagram to publish extra in-depth content material, making it competitors for TikTok, X, and YouTube.
10-Minute Reels Coming To Instagram?
In keeping with Alessandro Paluzzi on X, Instagram might be testing choices to add Reels which are as much as three to 10 minutes lengthy.
This consumer typically shares particulars of recent Instagram options earlier than they’re confirmed.
#Instagram is engaged on the power to create #Reels as much as 10 minutes lengthy 👀 pic.twitter.com/jQTUM9fPsM
— Alessandro Paluzzi (@alex193a) August 30, 2023
Instagram confirmed inside testing of longer Reels with TechCrunch.
For now, Instagram customers can add Reels which are as much as 90 seconds, making the potential change a major shift within the platform’s technique.
Extra Social Platforms Undertake Lengthy-Kind Video Content material
This attainable growth underscores the escalating competitors between video content material platforms for the eye of social media customers.
If longer Reels arrive, Instagram will compete with a number of platforms for long-form video content material.
TikTok, for instance, has allowed customers to create 10-minute movies since 2022.
X/Twitter added the choice for Blue subscribers to add ten-minute movies in December 2022.
Whereas Shorts stay restricted to 60 seconds, customary YouTube movies could be as much as 12 hours lengthy.
It will likely be attention-grabbing to see if Instagram gives distinctive monetization applications to encourage creators to make longer content material since pausing its Reels bonus program earlier this 12 months.
Amongst its many monetization choices, TikTok permits creators to group movies into monetizable collections known as TikTok Sequence.
Influence On Social Media Entrepreneurs
What do longer Reels on Instagram imply for entrepreneurs?
The flexibility to publish longer video content material on extra social platforms might result in elevated visibility and engagement for manufacturers.
However it additionally signifies that entrepreneurs and content material creators on Instagram should make investments extra time and sources into creating longer, higher-quality video content material.
Featured picture: Forstock/Shutterstock
