Sponsored by eBay Advertisements
Are you in search of a simple strategy to increase your eBay gross sales, however with the ever-changing advertising and marketing panorama, you’re uncertain of what to give attention to? One advertising and marketing technique that you could be not have thought of is utilizing gross sales tendencies knowledge in your campaigns. By inspecting client behaviors and gross sales knowledge and incorporating this into your advertising and marketing technique, you possibly can meet and even exceed your gross sales objectives.
On this put up, you’ll discover ways to use the eBay Advertisements gross sales tendencies calendar to strategically enhance your attain and gross sales and plan your stock and promoting technique for the whole yr.
What Are eBay’s Gross sales Traits for the Yr?
Yearly, eBay Advertisements analyzes buyer interactions and gross sales to find out what merchandise promote greatest throughout totally different occasions within the calendar yr. By taking a deep dive into gross sales tendencies, eBay sellers can higher plan their stock, promoting, and advertising and marketing funds and know what to anticipate for the yr forward.
For example, should you had been an unpleasant Christmas sweater vendor like Anne Marie Blackman, you’d wish to refill on sweaters in the course of the summer season months, begin selling within the fall, and prepare for the gross sales rush in November and December. Whereas this can be a simple instance of following vacation gross sales tendencies, different objects like brooches and pins are harder to plan for stock and promoting methods.
Fortunately, eBay Advertisements has a gross sales tendencies calendar (which you’ll be able to obtain from their weblog) that highlights product suggestions for every month. This gross sales tendencies calendar, which is predicated on data-driven analysis from eBay Advertisements, highlights when customers are searching for sure classes of things, so you possibly can enhance your promoting spend to buyers who’re primed to buy.
Listed here are simply a few of the gross sales tendencies, months, and common share will increase for the classes.
January
- Brooches and Pins: 30%
- SIM Playing cards: 15-30%
- Cables and Adapters: 20%
- USB Flash Drives: 10%
February
- SIM Playing cards: 15-30%
- USB Flash Drives: 20%
- Pc Screens and Equipment: 25-130%
- Industrial Cookware and Kitchen Instruments: 25%
March
- Pc Instances: 45%
- Toner Cartridges: 15%
- Cell Cellphone Instances: 10%
- Industrial Espresso, Cocoa, and Tea Gear: 10%
April
- Ladies’s Shorts: 50-75%
- Paint and Upkeep: 30-50%
- Patio Chairs: 45-90%
- Pool Cleansing Instruments: 60-65%
Could
- Ladies’s Swimwear: 45-60%
- Ladies’s Sandals: 55-60%
- Automotive Wash Cleaning soap: 35-45%
- Planters: 150-180%
June
- Bike Racks: 30%
- Patio Chairs: 50-85%
- Industrial Ice Machines: 25-30%
- Industrial Freezers and Fridges: 40%
July
- Males’s Belt Buckles: 25-40%
- Keychains, Rings, and Finders: 60%
- Umbrellas: 80%
- Industrial Ice Machines: 25-30%
August
- Males’s Bracelets and Charms: 110%
- A/C Compressors and Clutches: 30-50%
- Pool Cleansing Instruments: 20%
- Laptop computer Energy Adjusters and Chargers: 15%
September
- Outerwear for Infants and Toddlers: 45%
- Child Sneakers: 15%
- Handheld Blenders: 45%
- Disinfecting and Sterilizing Merchandise: 80%
October
- Males’s Sleepwear and Robes: 25%
- Males’s Sweaters: 45%
- Blankets and Throws: 25%
- Fire and Range Equipment: 65-90%
November
- Blankets and Throws: 90-115%
- Reward Baggage: 50-65%
- Greeting Playing cards: 30-40%
- Sluggish Cookers: 30-40%
December
- Males’s Sleepwear and Robes: 75-100%
- Dwelling Workplace Desks: 50%
- Handheld Blenders: 40%
- PC and Console VR (Digital Actuality) Headsets: 20-50%
Methods to Use These Gross sales Traits to Improve Your eBay Gross sales
With this data of gross sales tendencies, you should use the calendar to plan out your advertising and marketing technique for the yr. Not solely can you propose accordingly to ramp up stock, customer support, and promoting, however you possibly can make the most of trending time intervals you weren’t conscious of earlier than.
With extra eyeballs in your listings, you’ll wish to be sure that you optimize your listings; this consists of having detailed product descriptions which are optimized for search. Utilizing a thesaurus is a superb strategy to just be sure you’re together with all of these related key phrases and phrases that prospects is perhaps trying to find. If website positioning writing isn’t your sturdy go well with, you possibly can at all times use synthetic intelligence (AI) software program instruments that can assist you craft a refined description and title for the merchandise you’re promoting.
Together with sturdy descriptions, you’ll additionally wish to have high-quality photographs from a number of angles. Making a short-form video is one other nice strategy to stand out out of your competitors.
Use eBay Promoting Choices
Among the best methods to maximise your promoting {dollars} is to run your campaigns when tendencies are scorching, and eBay has many choices for rising the visibility of your listings.
With eBay, you should use Promoted Listings Superior, which is a pay-per-click promoting mannequin that locations your listings in extremely seen spots throughout the eBay platform. With Promoted Listings Superior, you possibly can select your funds spend and audience and examine insights in your vendor hub. Not solely are these advertisements simple to arrange, however eBay sellers who used Promoted Itemizing Superior noticed, on common, 50% extra gross sales in comparison with non-promoted objects.
One other promoting technique to think about is eBay Offsite Advertisements. These advertisements lengthen your attain and enhance your itemizing visibility past the eBay platform on exterior channels like Google. Like Promoted Listings Superior, Offsite Advertisements will be accessed and arrange in your eBay vendor hub, making your paid advertising and marketing efforts a snap.
Leverage Social Promoting
Social media advertising and marketing is a superb strategy to attain your audience (particularly should you’re focusing on Gen Z and Millennials) and to get extra visibility in your eBay listings!
In case you’ve added a video to your eBay itemizing, you possibly can repurpose it for social media platforms like TikTok, Fb, Instagram Reels, and YouTube Shorts. Quick-form video content material has by no means been extra in style, and utilizing them generally is a extremely efficient strategy to enhance visitors again to your product listings.
With video, you’ll need your content material to supply worth to your viewers by informing, educating, or entertaining the viewer. For example, should you’re promoting an espresso machine, you possibly can file a how-to video on brew the right shot of espresso. Or, should you’re promoting clothes, you possibly can create a video on type the merchandise for a refined and trendy look.
Creating movies on your eBay listings and related social media accounts has by no means been simpler with smartphones and in-app modifying instruments. Simply jot down just a few video concepts, movie your content material together with your smartphone in some pure lighted areas, edit, and publish. It truly is that simple!
Different types of content material advertising and marketing chances are you’ll wish to use to advertise your eBay enterprise embody beginning a weblog, writing visitor weblog posts, showing on podcasts, or sending out month-to-month e-mail newsletters. No matter digital advertising and marketing strategies you determine to make use of, keep in mind to maintain your audience in thoughts and to be constant in your efforts.
Present a Constructive Buyer Expertise
With extra patrons in your pipeline, offering top-notch customer support is a should. Begin by having clear and concise insurance policies for returns, exchanges, refunds, and delivery.
Among the best methods to construct buyer loyalty is by being attentive to your prospects’ wants. This implies delivery merchandise expediently and replying to buyer queries rapidly. When prospects have a constructive expertise with your enterprise, they’re extra prone to buy from you once more.
And let’s not neglect about buyer satisfaction opinions! When buying on-line, most prospects will shrink back from storefronts with poor suggestions opinions. This text has some good ideas for reinforcing your eBay rankings.
Use the eBay Vendor Heart Sources
eBay needs its sellers to achieve success; that’s why eBay gives sellers a ton of free assets, instruments, and tutorials within the eBay Vendor Heart. Whether or not you’re new to promoting on eBay otherwise you’re a longtime vendor, they’ve the knowledge that you must achieve success in your on-line enterprise. From ideas for getting began and delivery know-how to superior subjects on develop your enterprise with bulk listings and promoting.
eBay Gross sales Traits Wrap-Up
Rising your eBay earnings has by no means been simpler! By analyzing these vital gross sales tendencies and planning out your advertising and marketing efforts for the yr, you will be higher ready to take care of regular e-commerce peaks and valleys. Figuring out this info won’t solely provide help to make the most of scorching gross sales seasons, however you too can higher make the most of your promoting {dollars}, giving your eBay enterprise a profitable gross sales technique!
To study extra about amplifying your listings utilizing eBay’s promoting instruments, head right here to the eBay Advertisements weblog.
This put up was sponsored by eBay Advertisements and written by Holly Reisem Hanna. Please remember that we solely promote promoting from corporations we are able to legitimately advocate to our readers. See our disclosure coverage for additional info.
