Dive Transient:
- Well being and wellness model GNC will seem in an episode of Group Whistle’s “No Days Off” YouTube sequence, Advertising and marketing Dive can completely share. The partnership with the sports activities and leisure firm is timed to March Insanity.
- The episode premiering March 13 options faculty basketball star Armando Bacot, ahead for the North Carolina Tar Heels, selling GNC’s Professional Efficiency merchandise as a part of his post-workout routine.
- Snackable social segments spanning TikTok, Instagram and Fb Reels, Snapchat and YouTube Shorts assist promote the content material. The transfer makes GNC one of many newest manufacturers to collaborate with Group Whistle in hopes of tapping into sports activities hype.
Dive Perception:
Simply in time for the March Insanity basketball match, GNC is asserting itself because the go-to model for sports activities vitamin by way of a tie-up with Group Whistle. Different entrepreneurs have sought to align themselves with the marquee faculty sporting occasion this month, together with Marriott Bonvoy and the just lately launched Gatorade Water.
GNC that includes in “No Days Off,” a sequence that has accrued 7.1 billion lifetime international views, may assist the marketer attain each athletes and sports activities followers alike and up its possibilities of connecting with digitally pushed shoppers. The March 13 episode starring North Carolina Tar Heels’ Bacot will comply with the athlete as he heads to the health club to coach whereas showcasing GNC’s Professional Efficiency choices. The content material is supposed to painting GNC’s merchandise as an enhancement to the on a regular basis lives of athletes, no matter their sport or talent degree, Lauren Mannetti, GNC’s vice chairman of promoting, defined in an announcement.
Extra content material on social media that includes Bacot will spherical out the collaboration. In a single phase, “My Prime 5,” the athlete promotes GNC whereas detailing the highest 5 merchandise he swears by to assist attain his each day protein targets. One other phase, “Day within the Life,” sees Bacot detailing his day whereas educating viewers on how merchandise from GNC assist optimize his efficiency.
“Whistle’s experience is to create social content material that resonates in tradition round large tentpole moments like March Insanity,” stated Hanna Work, director of brand name partnerships at Group Whistle, in an announcement shared with Advertising and marketing Dive. “We focus on naturally connecting manufacturers with related expertise, like Armando Bacot, whereas naturally weaving of their core product and messaging all through our storylines.”
Group Whistle, a DAZN Group firm, has partnered with different entrepreneurs past GNC. In January, the corporate labored with dishwasher detergent model End for 2 culinary face-off episodes of its “Dwelling Group” sequence forward of Tremendous Bowl LVIII. In December, Group Whistle partnered with State Farm, additionally round its “Dwelling Group” sequence, to advertise the insurance coverage firm’s Private Worth Plan. The corporate additionally collaborated with DirecTV Stream for a social media takeover forward of soccer season.
