Have you ever heard of product description writing jobs or seen job advertisements for them on-line? We’re digging into the whole lot you should know!
Buying on-line has been widespread since e-commerce shops have been first launched. Nonetheless, e-commerce buying is rising steadily, with complete on-line retail gross sales growing by 8.6% in simply the primary quarter of this 12 months.
With extra eyes on on-line merchandise and shops, the demand for compelling product descriptions has by no means been larger. For freelance writers, this rising want can function a invaluable alternative to choose up extra work and even launch a sustainable profession from house.
Sadly, there was some misinformation surrounding writing product descriptions, so it’s essential to keep away from pretend alternatives and intensely low-paying work. In the event you’re fascinated by including ‘product descriptions’ to your record of writing providers, listed below are some important suggestions that will help you get began, in addition to what to be careful for.
What Are Product Description Writing Jobs?
Merely put, product description writing includes creating written content material that describes a product. Relying on the product and enterprise wants, these descriptions can vary from a couple of sentences to a number of paragraphs. As an important a part of an e-commerce web site, firms typically outsource this process for distinctive content material to freelance writers and copywriters.
The Position of Product Descriptions
Product descriptions are greater than only a record of options and specs; they’re highly effective gross sales instruments. When written successfully, they will spotlight a product’s advantages, deal with potential buyer considerations, and in the end drive consumers to buy and enhance the conversion charge.
To not point out, well-crafted product descriptions can enhance gross sales amongst web shoppers, which is significant to maintain companies afloat.
Website positioning Advantages
Product descriptions additionally contribute to an internet site’s search engine marketing (Website positioning) efforts. By naturally incorporating related key phrases and phrases, writers may also help enhance a product’s visibility on engines like google. This elevated visibility can result in larger natural site visitors and, sure, extra gross sales.
How one can Develop into a Product Description Author (Expertise You Want)
As with every writing job, product description writers have to have wonderful writing expertise and a strong understanding of grammar, spelling, and punctuation. Begin by visiting product pages on your favourite on-line shops.
See how detailed the product descriptions are and that the outline is evident and solutions frequent questions. Additionally, make a remark of any descriptions you see which might be obscure or don’t do job of promoting the product options, and notice why that’s.
Past that, listed below are some important expertise for achievement on this function:
- Copywriting: The flexibility to jot down persuasive and fascinating content material is essential for driving gross sales.
- Analysis and storytelling: Efficient product descriptions require analysis on the product’s options, advantages, and target market. Storytelling methods may also assist make the outline extra compelling.
- Website positioning data: To extend a product’s visibility, description writers needs to be accustomed to Website positioning finest practices and key phrase analysis and utilization.
- Consideration to element: Proofreading and modifying are important for producing error-free, high-quality descriptions.
- Time administration: Freelance writers typically juggle a number of tasks with tight deadlines, so the flexibility to handle time effectively is essential.
How A lot Does Writing Product Descriptions Pay?
The pay charge for product description writing jobs can fluctuate considerably. Some firms provide a flat charge per venture, whereas others might pay per phrase or per hour. On common, writers can anticipate to earn anyplace from $10-$50 per hour for these alternatives. Skilled and expert writers could possibly negotiate larger charges, however ZipRecruiter lists the typical pay for product description writing round $38 per hour.
Who Hires Product Description Writers?
Top-of-the-line locations to search out product description writing jobs is thru freelance job marketplaces reminiscent of Upwork, Fiverr, and Freelancer.
On Upwork, folks appear to be hiring product description writers for $10 to $12 per hour on common. With Fiverr, although, you’ll be able to set your individual charges, and lots of sellers cost $50 to $100 to finish duties reminiscent of:
- Writing Shopify and Amazon product listings
- Optimizing listings for Website positioning
- Area of interest product descriptions
Non-public firms have a tendency to rent copywriters to deal with product descriptions and different writing duties for advertising and marketing functions. These roles are sometimes distant or hybrid, and you may arrange a job alert on LinkedIn and different job search websites to search out new jobs on this space.
An alternative choice is to contemplate content material writing providers that rent freelance crew members to jot down for his or her shoppers. That is typically a versatile work-from-home alternative the place you’ll be able to apply to hitch the corporate’s community of freelancers.
In flip, they are going to present constant work alternatives and deal with all of the consumer interactions so that you don’t need to seek for work or spend time advertising and marketing your providers. A number of the finest choices for content material writing providers to hitch if you happen to’re on the lookout for expertise embody:
- Compose.ly – Pays $0.10 – $015 per phrase
- Scripted – Pays round $0.05 – $0.10 per phrase
- Verbilo – Pay begins at $11.50 per 300 phrases
Are Product Description Writing Jobs Legit?
The brief reply is sure; product description writing jobs are authentic. Nonetheless, like every work alternative, all of it is determined by who’s promoting the place and whether or not the necessities and compensation appear authentic and honest.
Scams are sadly prevalent, and recognizing the warning indicators is essential for any freelancer. Some frequent purple flags embody:
- Upfront fee necessities: Legit shoppers usually don’t ask for cash earlier than providing work. In the event you’re freelancing, you can too ask the consumer to pay 50% of your charge upfront to keep away from a rip-off. Safe platforms like Fiverr and Upwork can safely vet shoppers and make sure you receives a commission.
- Unrealistic guarantees: Be cautious of job postings that assure terribly excessive pay for minimal effort. If it sounds too good to be true, it most likely is.
- Lack of contact data: Legit shoppers often present detailed contact data and are prepared to speak by way of e mail or telephone. Additionally, test to see that the corporate has a list on the BBB and third-party opinions from websites like Glassdoor and TrustPilot.
- Poorly constructed job postings: Scammers typically use generic or poorly written job descriptions.
Ideas For Maximizing Your Revenue
Take a Copywriting Course
Copywriting is a specialised talent that focuses on writing persuasive and compelling content material. Taking a course or attending workshops can enhance your copywriting expertise, making you extra invaluable to shoppers and doubtlessly growing your revenue.
As a copywriter, you’ll be able to provide providers reminiscent of writing partaking headlines, drafting e mail and advertising and marketing campaigns, and writing Website positioning-friendly product descriptions.
Be part of LinkedIn
LinkedIn is a invaluable software for freelance product description writers to attach with potential shoppers. Use the platform to showcase your expertise, expertise, and portfolio and attain out to firms or people who could also be in want of excellent product descriptions.
Provide Extra Companies
Take into account increasing your providers past simply product description writing. You possibly can provide add-ons like Website positioning optimization, product images, and even in-depth gross sales copy. For instance, if you happen to write product descriptions for somebody’s Shopify retailer, you can too see in the event that they’d be fascinated by hiring you to jot down the gross sales copy for his or her new digital product or course as effectively.
Negotiate With Shoppers
Don’t be afraid to barter charges with shoppers, particularly when you have a powerful portfolio and observe file of delivering high-quality work. Analysis trade requirements often since they might change over time, and keep on prime of developments and finest practices in your discipline. In the event you work on a venture that does exceptionally effectively, you should definitely save that constructive suggestions and even ask the consumer if they could be a reference sooner or later.
Ultimate Phrases About Product Description Jobs
Product description writing jobs could be a distinctive means for writers to receives a commission for content material creation whereas working from house. You don’t want years of expertise or a particular diploma to get began. As an alternative, you simply want a willingness to learn to write an in depth description and clarify a product’s key options.
Whether or not you’re on the lookout for distant work within the copywriting discipline or some freelance assignments that you are able to do flexibly, writing brief product descriptions may change into an everyday alternative, given what number of e-commerce shops and companies there are that want this service.
