11 Classic Examples Of Exceptional Jingle & Slogan Writing

The most effective copywriting makes an emotional connection that leaves your viewers craving extra.

How will you make this type of memorable impression in your audience?

The slogans and jingles utilized by main manufacturers are designed to stay within the viewers’s thoughts.

That approach, months and even years later, chances are you’ll catch your self buzzing a tune from a business or reciting a catchy slogan.

On this article, you’ll discover 11 examples of the preferred slogans and jingles in promoting and study the copywriting tips that make them so compelling.

11. Motel 6: “We’ll Go away The Gentle On For You.”

This Motel 6 slogan was born in the easiest way: as an ad-libbed line-turned-instant success – and an ideal illustration of the motel model and its values.

Created off the cuff by NPR persona Tom Bodett, this slogan was an optimum approach to convey the lodge chain’s welcoming spirit, inexpensive costs, and normal availability.

A slogan that has lasted greater than 30 years with no indicators of stopping, it clearly stands for what Motel 6 is making an attempt to speak.

And it’s working.

If it isn’t broke, don’t repair it.

10. Maybelline: “Possibly She’s Born With It. Possibly It’s Maybelline.”

Used since 1991, the slogan was the anchor for “the primary cosmetics firm in America” and its promoting.

It made it till 2016, when it was changed by the model’s new “Make it Occur” tagline. However not earlier than it was voted “most recognizable” over the past 150 years by Advertising Week in 2013.

9. Crimson Bull: “Crimson Bull Offers You Wings.”

Crimson Bull has been a revolutionary product making a revolutionary expertise for the reason that Austrian firm’s inception in 1987.

And what higher approach to do this than with a slogan like “Crimson Bull offers you wings” for an vitality drink that was going to alter your day, and finally your life?

The one downside was, Crimson Bull wasn’t providing far more than the typical cup of espresso by way of a jolt (by way of caffeine). And the U.S. District Courtroom of the Southern District of New York determined that the slogan was deceptive clients.

The additional pep in your step – or “wings” as Crimson Bull referred to as them in its advertising – was deemed ambiguous and Crimson Bull paid out a $13 million settlement.

8. Skittles: “Style The Rainbow.”

Remarkably, even many years after it was created, the slogan for Skittles, “Style the rainbow” has executed a lot proper.

What started in 1963 below the identify “Glees,” Skittles have turn out to be the preferred non-chocolate sweet in America with its iconic slogan.

Positive, being a tasty sweet helps.

However the model’s advertising has discovered a approach to preserve the identical slogan all through a number of generations, all whereas successfully speaking with its viewers in a approach that has stored us listening, watching, and even laughing.

The slogan has helped convey an attractive picture for its product and its relationship with the “rainbow” reference, a connection it’ll doubtless at all times – no less than for the final future – be related to.

And for good motive.

7. McDonald’s: “I’m Lovin’ It.”

One other jingle that was communicated – no less than at first – by a well-known persona was McDonald’s long-running slogan of “I’m lovin’ it,” which acquired help from Justin Timberlake in 2003 when it launched.

The fast-food firm’s marketing campaign was anchored across the J.T. tune by the identical identify, which turned one among Timberlake’s full-length songs on his album on the time.

McDonald’s spent $1.37 billion in promoting in 2003 when the marketing campaign launched, which led to an 11% improve in gross sales that 12 months ($17.1 billion).

So, yeah, you can say it labored.

6. Marines: “The Few. The Proud. The Marines.”

Used since 1977, “The Few. The Proud. The Marines.” has remained one of many Marines’ main recruiting slogans, however it hasn’t been the one one.

Different, related slogans have been used (i.e., “If everyone may get within the Marines, it wouldn’t be the Marines”) however none have lasted so long as “The Few. The Proud.”

Every supplemental slogan has served a definite objective to the Marines recruiting missions by way of wants of the navy department all through totally different generations, in response to the Marine Instances.

“The Few. The Proud.” was practically dropped in 2016 after the group explored different prospects however made a proud return to the Marines’ advertising technique after a brief hiatus in 2017.

“‘The Few. The Proud.” does an awesome job distinguishing (the Marines) from the opposite branches (of navy) and making us prestigious to recruits, however it doesn’t say something about what we do or why we exist,” stated Lt. Col. John Caldwell, a spokesman for Marine Corps Recruiting Command, to the Marine Corps Instances in 2016.

5. Military: “Be All You Can Be.”

Whereas the Military has since stopped utilizing its “Be all you might be” slogan, its influence can’t and has not been ignored.

And it nonetheless resonates at present.

The slogan was utilized by the land warfare service department from 1980 via 2001 and was ultimately changed by a number of new makes an attempt to successfully attain its audience.

First got here “An Military of 1,” which ran from 2001 to 2006 however didn’t present the identical success as “Be all you might be.”

That was ultimately changed by the quick salute “Military sturdy” in 2006, which was profitable, however didn’t carry the identical sort of message as “Be all you might be,” in response to Sergeant Main of the Military Daniel Dailey.

“‘Be All You Can Be’ was a nationwide identification to the Military … it’s nonetheless at present,” Dailey stated. “I can say ‘Be All You Can Be’ and other people simply – it was the nationwide identification to the Military.”

That’s a slogan that’s definitely implanted in many people who grew up round that 21-year stretch of “Be all you might be” messaging. I do know I’m one among them.

4. Burger King: “Have It Your Method.”

The fast-food chain’s most profitable slogan up to now, “Have it your approach” was a revolutionary call-to-action for Burger King’s clients to order what they need, how they need it.

It’s simply Burger King’s most well-known slogan in a battle that was dedicated to catching as much as McDonald’s whereas additionally heading off different chain challengers. The slogan helped (the perfect it may).

BK ditched the phrase in 2014 and has since changed it with a number of new slogans, together with the “Be your approach” slogan and, most not too long ago, “Really feel your approach” slogan, each apparent performs on the unique jingle.

3. GEICO: “15 Minutes Might Save You 15% or Extra on Automobile Insurance coverage.”

GEICO spends greater than a billion {dollars} a 12 months to inform potential clients they might lower your expenses in the event that they use it as their insurance coverage firm.

It was the highest model advertiser on YouTube in 2019, and it reveals.

Everyone knows the slogan – and the humorous commercials that always accompany it.

It’s easy, concise, and communicated throughout a large number of mediums: swap to GEICO and also you’ll lower your expenses.

It’s additionally (largely) true, in response to a research by Forbes.

Catchy, easy-to-remember, and, most of all, authentic in its declare – the GEICO recipe for achievement has helped construct one of the noticeable manufacturers in America.

It additionally helps to have deep pockets, A.Okay.A. funds.

2. Farmer’s Insurance coverage: “We Know A Factor Or Two As a result of We’ve Seen A Factor Or Two.”

One other insurance coverage firm making large noise in a clouded insurance coverage market is Farmer’s.

Competing amongst a number of the most notable ads in rotation (see: Geico, State Farm, All State), Farmer’s nails this slogan that’s based mostly on real-life information and statistics and likewise relays a message of confidence and belief to its clients.

Constructed round the concept Farmer’s has handled some seemingly unbelievable insurance coverage claims – and correctly taken care of these concerned and lined by Farmer’s – the automobile insurance coverage company-turned multi-line, multi-company insurer and monetary companies group even has Unbelievable Claims part on its web site to again up its declare.

It’s powerful to cope with excessive spenders like GEICO, however no less than when Farmer’s does it, it drives residence a powerful and significant (and true!) slogan that may assist put clients comfy.

1. Nike: “Simply Do It.”

The ability of the perfect slogan of the a number of many years comes from not simply its longevity, however its general influence, not simply on the health and footwear industries, however in highly effective and significant walks of life.

That it could additionally assist shift the trade when Nike wanted it most makes it that significantly better, too.

Aiming to achieve market share from different manufacturers like Reebok, promoting government Dan Wieden created the game-changing slogan on Nike’s behalf from two uncommon locations in 1988, additional including to the longstanding tagline’s lore.

“It was in regards to the final assertion of intention,” Liz Dolan, former chief advertising officer at Nike, instructed The Washington Publish. “It needed to be private.”

And it was and continues to be.

Simply as momentous as its help to serving to Nike develop into the worldwide powerhouse it’s at present is the flexibility it has needed to adapt and proceed to nonetheless encourage to this present day.

From Colin Kaepernick and his stance towards social injustices to ladies’s equality and admiration, to being a big a part of a number of the gutsiest performances by athletes internationally, Nike’s message has constantly motivated people to be sooner, stronger, and higher.

“Simply do it” has solely grown in depth and effectiveness as Nike continues to make the most of the message and the underlying drive-home level in all of its overarching messaging.

It’s developed right into a cultural rally cry for standing up for what’s proper, preventing your hardest, and making an actual influence that isn’t restricted to the sphere, court docket, or rink.

Nike will proceed to make use of the notorious tagline for a lot of extra years to come back, and it’ll doubtless preserve successful by doing so and shifting with the instances.

Slogan Writing Suggestions and Assets

Prepared to jot down a catchy slogan in your model?

Listed here are some assets that may make it easier to sharpen your writing abilities.

Incorporate your model’s predominant key phrase phrase like Geico or identify like Maybelline to make sure your viewers remembers an important a part of your message.

Conclusion

When you immediately acknowledged or had music come to thoughts when seeing one among these examples, congratulations.

It simply proves that slogans and jingles have the type of endurance you need in your promoting and advertising.

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Featured Picture: Shutterstock/Yuliia D