Dive Temporary:
- Dove has teamed with tennis legend Venus Williams on a Dove x Venus #KeepHerConfident Magnificence Bar, the model’s first-ever limited-edition Dove Magnificence Bar collaboration, per a press launch. The hassle helps the model’s Physique Assured Sport program.
- The commemorative Magnificence Bar is available in a tennis ball inexperienced colour with a passionfruit and lemon balm perfume and is engraved with the phrase “Assured.” Although the product isn’t being offered in shops, customers can enter a giveaway now by Sept. 20 by way of a microsite.
- Dove moreover shall be supporting a sequence of actions centered round celebrating physique confidence, together with a tie-up with Black Ladies Tennis Membership and Bras for Ladies. A partnership with Lyft will dole out the Magnificence Bar canisters to customers in New York Metropolis.
Dive Perception:
Dove is protecting in step with its model identification of supporting girls’s empowerment with its partnership with tennis star Williams. The push is impressed by 2023 Dove analysis which discovered that 45% of women globally drop out of sports activities by age 14 — two occasions the speed of boys — with physique confidence being the primary purpose. The model’s limited-edition launch can also be meant to assist increase consciousness of its Physique Assured Sport program, a scientifically confirmed set of teaching instruments developed with Nike to construct confidence in younger ladies.
The Dove x Venus #KeepHerConfident Magnificence Bar, which is well-timed to the U.S. Open tennis match, is available in a limited-edition canister produced from recycled supplies, and is totally recyclable, with three Magnificence Bars per canister. The hassle extends Williams’ current position as a Dove model ambassador.
The Magnificence Bars are half of a bigger effort centered round inspiring confidence in younger ladies. Dove will staff with Black Ladies Tennis Membership for an in-person tennis expertise for center faculty ladies in New York Metropolis that shall be hosted by Williams. Moreover, the model has teamed with Bras for Ladies to donate over 1,000 sports activities bras in assist of late elementary to center faculty ladies, an age at which some ladies could select to cease collaborating in sports activities as a consequence of discomfort round their our bodies, per launch particulars.
For these within the New York Metropolis Metro space, Dove has partnered with Lyft to distribute a restricted quantity of the Magnificence Bar canisters. Shoppers can hold a watch out for 5 wrapped Dove x Venus automobiles in an effort to receive one of many packs.
Dove launched the Physique Assured Sport initiative alongside Nike, the primary time the 2 have labored collectively, final fall with the plan to succeed in 1 million younger folks globally by the work. This system is a part of a a lot bigger mission by the model to instill shallowness and physique confidence that has additionally included efforts like its Marketing campaign for Youngsters On-line Security, which seeks to handle the rise in youth psychological well being points linked to social media, and an effort that inspired folks to embrace armpit confidence forward of New York Style Week.
CMO Alessandro Manfredi, who spent twenty years with mum or dad Unilever, departed the model in July. The chief performed a key position in shaping the non-public care model’s signature “Actual Magnificence” platform that challenges standard magnificence requirements for girls and encourages self-confidence.
