Taco Bell is understood for pushing the boundaries of quick meals, and the #1 franchise on the 2024 Franchise 500 rating has launched a brand new dessert that is thrilling its fan base: Mountain Dew Baja Blast Gelato. The corporate introduced this distinctive providing in celebration of the twentieth anniversary of the Baja Blast, a drink that has garnered a cult-like following since its debut in 2004.
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Taco Bell examined the gelato in August 2023 at a single restaurant for a two-week trial. The Irvine, California Campus Drive location attracted guests from close to and much desirous to attempt the frozen deal with, which rapidly offered out because of excessive demand. As of September 3, the dessert is out there in 3.5 oz servings at most areas, however solely by way of the Taco Bell app.
Though the Baja Blast Gelato has generated pleasure amongst Taco Bell followers, not everyone seems to be thrilled about its $3.99 price ticket. Many purchasers who’re used to the model’s reasonably priced menu choices have taken to social media to voice their issues.
Extremely dissatisfied in @tacobell in the intervening time! You made an enormous deal about this Baja Blast Gelato popping out and THIS is the dimensions you are promoting for $4?!?! What an absolute rip-off!!! pic.twitter.com/X0lxTdPBUf
— E.J. (@DatDudeWeeji) September 3, 2024
With chains like McDonald’s, Burger King and Wendy’s providing extra reasonably priced menu objects to draw budget-conscious shoppers, Taco Bell’s premium pricing on the gelato is an outlier to many shoppers.
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Mountain Dew Baja Blast has been a mainstay on Taco Bell’s drink menu for twenty years. Initially launched as a Taco Bell unique, Baja Blast rapidly grew to become a fan favourite, resulting in its eventual launch in bottles and cans for a restricted time at retail shops.
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