J.Crew Group has appointed Julia Collier as CMO of its J. Crew model, efficient Jan. 6, in keeping with a press launch. Collier joins the retailer from Skims, the shapewear and attire firm co-founded by Kim Kardashian, Emma Grede and Jens Grede in 2019. She’s going to oversee J. Crew’s model advertising and marketing and artistic technique, reporting on to J. Crew Group CEO Libby Wadle and figuring out of New York. Collier replaces Derek Yarbrough, who acted as advertising and marketing chief of the J. Crew and Madewell manufacturers till his departure from the enterprise in January.
“In Julia, we now have discovered a distinguished advertising and marketing chief who brings a perfect mixture of brand name constructing experience, style business information, and keenness for culturally-relevant advertising and marketing methods that may drive even better engagement,” Wadle stated in a press assertion. “Her versatile background, confirmed management capabilities, and forward-thinking method can be a helpful addition to our staff as we proceed to construct on our momentum.”
J. Crew CMO Julia Collier
Courtesy of J. Crew
The rent signifies J. Crew is looking for a advertising and marketing chief with expertise on the disruptor aspect of the enterprise. The manager joined Skims previous to its launch and constructed out a advertising and marketing group of 40 staff during the last 5 years, together with spearheading key initiatives which have turned Skims into a classy identify.
Collier final yr helped ink a multiyear sponsorship deal to make Skims the official underwear accomplice of the NBA, WNBA and USA Basketball, a transfer that adopted the debut of the corporate’s first line of males’s clothes. She additionally oversaw Skims’ social media and influencer advertising and marketing features and coordinated offers with movie star ambassadors. Different Skims partnerships struck throughout Collier’s tenure embody collaborations with Fendi, Swarovski and Dolce & Gabbana.
“She brings an in depth community of relationships and a relentless method that enhances the world-class groups we now have constructed at J.Crew,” stated Kevin Ulrich, chairman of J.Crew Group’s board of administrators, in a press assertion. “Because the J.Crew model enters its subsequent chapter, Julia’s sense for what’s each present and genuine will speed up the expansion and relevance of the model.”
Privately held J. Crew has made different changes to its advertising and marketing technique this yr. In February, it appointed PMG as its media company of report, looking for to leverage the Texas-based store’s data-driven platform, Alli.
