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The clock is ticking. TikTok might be banned within the U.S., and if you happen to’re counting on the app to your model’s success, you are about to face some critical issues.
Social media platforms like TikTok are wonderful — after they work. However the fact is, they’re unstable. One change in coverage, one ban, and also you’re at their mercy. TikTok might be gone tomorrow, and if all of your progress is tied to it, you are left with nothing however an empty platform.
As somebody who’s constructed a enterprise from social media and made cash on TikTok, I can inform you: I do not belief these platforms. And if you happen to’re nonetheless placing all of your eggs within the TikTok basket, it is time to get up.
This is the kicker: You’ll want to cease constructing on rented land and begin constructing a enterprise you personal.
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Why “rented land” does not lower it anymore
In the event you’re constructing your model on TikTok, Instagram or Fb, you are constructing it on another person’s land. They personal your viewers, not you.
When TikTok’s algorithm adjustments or the app will get banned (and let’s face it, it may occur), you will lose the power to achieve your viewers. Your onerous work might be worn out in a heartbeat.
You possibly can’t construct a sustainable enterprise by counting on another person’s platform. That is a reality. In the event you’re not already excited about the right way to personal your viewers outdoors of TikTok, now’s the time to get critical.
5 steps to take proper now — earlier than TikTok vanishes
It is time to pivot. In the event you’re relying solely on social media, the clock’s ticking. In the event you’re studying this, you have in all probability already missed the boat on totally defending your self from TikTok, however this text is your wake-up name.
This is your motion plan to future-proof your model. These are 5 steps to take as we speak to cease placing your online business within the palms of social media platforms:
1. Construct your individual web site
Your web site is your digital dwelling. It is the one place the place you are in management. Use it to host your content material, promote merchandise and gather viewers knowledge. Ensure your web site is about as much as deal with every thing — whether or not it is a weblog, a store or a useful resource hub. It ought to be your main hub for something that drives engagement or transactions.
2. Begin your electronic mail checklist (now)
It does not matter how massive your TikTok following is if you cannot attain them with out the app. E-mail advertising is the place the cash is. Begin gathering emails — as we speak — even when it is only a handful of followers. Use GetResponse to create opt-in varieties, and supply one thing of worth (free guides, unique content material, and so on.) in trade for his or her electronic mail. Constructing an electronic mail checklist is the way you personal your viewers.
3. Use SMS advertising to attach immediately
SMS advertising is a game-changer. Encourage your viewers to decide in for real-time updates and unique affords through textual content messages. This device might be your strongest solution to keep related together with your viewers and attain them immediately. A robust SMS checklist may enhance conversion charges to your affords.
4. Create funnels that really convert
In the event you’re simply utilizing your TikTok or Instagram bio to hyperlink to your profile, you are leaving cash on the desk. Create touchdown pages that lead your followers into funnels. Give them a cause to comply with you outdoors of social media — whether or not it is a free book, a particular supply or an opportunity to hitch a neighborhood. Use GetResponse to automate these funnels and switch followers into loyal clients.
5. Diversify your channels (now)
Cease placing all of your eggs in a single basket. The platforms you depend on as we speak might be gone tomorrow. Get your content material on a number of channels. Use Instagram Reels, YouTube Shorts and Fb. These platforms provide you with higher management over monetization and viewers engagement. Do not simply guess every thing on one platform. Use these to develop your attain.
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What occurs to TikTok when the ban kicks in?
If TikTok will get banned within the U.S., this is what is going on to occur:
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No new downloads: TikTok shall be faraway from app shops, so no new customers can obtain the app. You will nonetheless have entry to your account for some time, however finally, it will change into unusable.
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No updates: The app will cease getting updates, which suggests it’ll finally cease working correctly. It might nonetheless operate for some time however count on a gradual decline in efficiency because the app turns into extra unstable.
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It is not unlawful to have TikTok in your telephone: Even when TikTok is banned, it is not unlawful to maintain it in your telephone. However with out updates, do not count on it to operate properly for for much longer.
Why you need to be utilizing YouTube Shorts
YouTube Shorts is the final word backup plan. It is owned by Google, which means your content material can present up in Google search outcomes, making it simpler for individuals to seek out you thru natural search.
This is why it really works:
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Repurpose your TikTok content material: YouTube Shorts helps movies as much as 3 minutes, so you’ll be able to re-upload your TikTok movies there. This will increase your content material’s visibility throughout platforms.
Professional tip: Monitor your efficiency on YouTube Shorts and see what content material performs the most effective. Repurpose your greatest content material and alter accordingly.
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Diversify your platform technique: Do not rely solely on TikTok. Get on Instagram Reels, YouTube Shorts and Fb to develop your attain. These platforms provide you with higher management over your model, with extra steady monetization and engagement alternatives.
Professional tip: Use LinkedIn and Fb to repurpose your content material and goal a extra skilled viewers. These platforms are nice for constructing authority.
Associated: Cease Chasing Algorithms — This is How Creators Can Take Management of Their Content material and Monetize on Their Personal Phrases
Take management of your model’s future
The TikTok ban ought to be a wake-up name. Social media platforms can shut down or change their insurance policies at any second. Cease constructing your model on rented land. Construct a enterprise you personal — beginning together with your web site, electronic mail checklist and SMS advertising.
The instruments you want are already accessible. GetResponse helps you to automate electronic mail advertising, create touchdown pages and construct funnels to transform followers into clients. It is time to take management of your model’s future and cease counting on social media platforms that may disappear at any time.
What to do subsequent
Begin constructing your electronic mail checklist and funnels. Begin repurposing your content material throughout a number of platforms. Future-proof your model as we speak and by no means be on the mercy of social media once more.
