What do you do in case your gross sales and inventory worth are in decline?
In case you are Nike, you name in a Kardashian.
CNN stories that shoe big Nike has partnered with Kim Kardashian to create “NikeSkims,” a Nike-branded tackle her wildly profitable Skims shapewear line, which is valued at $4 billion.
In keeping with a joint launch from Nike and Kardashian, NikeSkims goals to “disrupt the worldwide health and activewear trade with best-in-class innovation in service of all girls athletes.” A worldwide launch is deliberate in 2026, however few different particulars have been shared.
Associated: What Companies Do the Kardashians Personal? Skims, Kylie Cosmetics
CNBC analysts say that this transfer indicators Nike’s technique to go after girls clients it is misplaced to the likes of Lululemon. Nike’s present buyer gender demo is 60% males and 40% girls. Ladies historically purchase extra attire than males, so this team-up with Kardashian could possibly be a large progress alternative.
And it looks like they’re off to begin — Nike shares rose almost 3% following the Kardashian partnership announcement.
