Entrepreneurs and enterprise homeowners are spoiled for alternative relating to the various social media platforms accessible for rising an internet viewers.
From BlueSky to TikTok, LinkedIn to Patreon, social media advertising and marketing has by no means been extra strong, or, arguably, time-consuming.
But it surely doesn’t must be. Luckily, you don’t must be all over the place directly.
The place you select to point out up on-line needs to be based mostly on the place your goal clients spend most of their time. Select these platforms purposefully.
Additionally, streamlining your social media advertising and marketing is made simpler with the correct planning device in your arsenal – and no, it doesn’t require fancy software program options.
On this information, I’m sharing a free, easy-to-use social media planning template, plus useful steps on easy methods to make it give you the results you want.
It’s as easy or as customizable as you want it to be. No pointless bells or whistles.
Free Social Media Planner Template For Google Sheets
Planning your social media content material doesn’t must be difficult – or require the usage of costly instruments.
With the free Planner Template, you’ll discover a better solution to plan, arrange, and schedule your social media content material.
Whether or not you might be a person, enterprise proprietor, or marketer, this template is designed that can assist you publish content material constantly, keep organized, and make higher choices about your social media technique.
With this Google Sheets template, you may:
- Plan your content material calendar prematurely, see what you’ve printed, and know what’s developing subsequent.
- Schedule posts for a number of social media accounts from one calendar.
- Monitor the progress of your content material and use the data to tell your future technique.
- Collaborate with others by sharing entry together with your workforce.
Notice: Click on on File > Make a Copy to edit your template. You do not want to request edit entry.
Make a replica: Social Media Planner Template for Google Sheets
How To Plan Your Social Media Content material
The Google Sheet template makes it simple to see your schedule nicely prematurely and save your whole social media belongings in a single place.
Right here’s easy methods to plan your social media content material this 12 months.
Step 1: Create A Copy Of The “Social Media Planner Template”
After getting entry to the template, click on “File” after which “Make a Copy.” This can create a brand new copy of the template you could edit.
Screenshot from Social Media Planner Template, Might 2025Subsequent, give your copy a descriptive title, corresponding to “[Business name] – Social Media Plan Q1-This fall 2025,” and put it aside to Google Drive.
Step 2: Establish Your Present Quarter/Month
Relying on whenever you’re studying this text, it would be best to determine the quarter and/or month wherein you propose to begin your social media planning.
The underside of the template contains tabs spanning from “Q1: January” to “This fall: December” of 2025.
Open the tab for the month wherein you need to begin planning your content material:
Screenshot from Social Media Planner Template, Might 2025For simplicity, we began with “Q1: January” and commenced filling out the primary few subjects for example:
Screenshot from Social Media Planner Template, Might 2025Additionally, you will see within the left-hand columns that there’s a calendar for every month. That is merely a reference to the right days of the week/month for 2025 so you may plan accordingly.
You’ll be able to, after all, replace this for 2026, 2027, and so forth.
Step 3: Select Your Social Media Platforms (“Platform”)
Column Ok features a dropdown of assorted social media platforms to which you’ll be publishing your content material.
You’ll be able to choose from this record of choices (Weblog, Instagram, LinkedIn, Fb, Twitter/X, TikTok, YouTube, or Different), or you may add your personal by clicking the pencil icon:
Screenshot from Social Media Planner Template, Might 2025This dropdown lets you simply determine which platform you propose on publishing to. Whether or not it’s Fb, Instagram, X (Twitter), or every other platform, it will enable you to preserve your content material organized.
Step 4: Plan Your Subjects
Now, it’s time to fill in your subject concepts.
There are fairly a couple of methods to consider participating social media subjects, which we coated in our information on easy methods to create genuine social media content material.
Nevertheless, the analysis course of doesn’t must cease there. Listed below are a couple of methods to give you social media posts:
- Conduct competitor analysis: Take a look at what your opponents are doing on social media and use that as inspiration on your future social media posts.
- Take a look at business traits: Keep up-to-date on business traits and information, and use this info to create related and well timed posts on your viewers.
- Make the most of user-generated content material: Encourage your followers to share their very own experiences and use that content material as inspiration on your posts.
- Take a look at hashtags: Analysis and use related hashtags to extend the visibility of your posts and attain a wider viewers. This may also be a solution to discover content material concepts.
- Schedule common promotions: Share your promotions and reductions to drive engagement and enhance gross sales.
When you suppose up some concepts, you can begin filling out your social media planner.
Simply fill out Columns J by way of R together with your “Title/Subject,” “Description,” and the like.
Step 5: Add Content material And Publishing Notes
Begin enhancing the template by including related info, corresponding to your descriptions, content material doc hyperlinks, hashtags, publish dates, and monitoring hyperlinks (if wanted).
Screenshot from Social Media Planner Template, Might 2025Be happy so as to add rows, columns, or fields to fit your wants.
Within the “Photos” and “Video/Media” columns, you may add hyperlinks to the visible belongings you propose to make use of in your social media submit. You are able to do this by including a hyperlink to a Google Drive folder with pictures or your chosen Digital Asset Supervisor (DAM).
Step 6: Add Publish Dates
Subsequent, use the template to schedule your posts prematurely by including the date and platform for every submit.
Don’t overlook to replace the “Standing” column (I) as you’re employed by way of your social media plan.
It’s also possible to use the template to trace the success of your content material by including metrics corresponding to likes, feedback, and shares.
Step 7: Share With Your Crew
In case you are working with a workforce, share the template together with your colleagues and provides them entry to edit the template.
This can will let you collaborate and work collectively to take care of a constant social media presence.
The “Notes” column is for any miscellaneous notes about your upcoming content material, together with particulars about your upcoming content material, drafts, due dates, and so forth. and you need to use this to work together with your workforce async.
Step 8: Plan Forward And Repeat
Planning your social media content material prematurely provides quite a few advantages that may drastically improve your social media presence.
By taking the time to plan your content material, you may guarantee that you’re constantly publishing related posts that have interaction your viewers and drive outcomes.
With a transparent content material plan in place, you may concentrate on creating high-quality content material that’s aligned together with your general advertising and marketing technique and keep away from the pitfalls of impulsive, unplanned posting.
I like to recommend utilizing the social media planner to plan not less than one quarter’s price of content material, so that you’re not scrambling to write down the copy, accumulate the belongings, schedule the posts, and so forth.
Plan And Publish Social Media Content material Like A Professional
Social media advertising and marketing doesn’t must be a headache. With the correct course of, you may streamline your social media content material planning and publishing schedule.
In as little as a couple of hours per quarter, you may plan your content material nicely prematurely, taking the guesswork out of your social media posting.
Utilizing a planning template lets you be proactive in your subject planning, get organized, and keep on schedule. Over time, planning your content material will really feel like second nature slightly than a chore.
With social media planning, entrepreneurs acquire:
- A no-nonsense system for monitoring content material subjects and scheduling.
- Time effectivity and a streamlined publishing cadence.
- Consistency in publishing well timed, related posts.
- Improved visibility into efficiency and outcomes.
Additionally, whenever you plan your social media posts prematurely, you may higher allocate price range and assets to your efforts, guaranteeing you’re utilizing your time in the best approach potential.
So, benefit from the free social media planning template, make it yours, and save time in your social media advertising and marketing efforts.
Extra Sources:
Featured Picture: Paulo Bobita/Search Engine Journal
