Dive Transient:
- LG Electronics is constant its efforts to infuse digital areas with positivity by a brand new marketing campaign, “Radio Optimism,” that encourages customers to attach with one another by music, per a press launch.
- The marketing campaign consists of an interactive platform the place customers can reply to numerous prompts that shall be interpreted utilizing synthetic intelligence instruments to supply a singular musical piece, full with album artwork, that they will ship to pals and family members.
- The hassle seeks to fight the negativity felt inside channels like social media which are typically dominated by superficial interactions. The transfer, which additionally aligns with LG’s “Life’s Good” mantra, follows an “Optimism your feed” marketing campaign from final yr.
Dive Perception:
LG Electronics is addressing the challenges of residing in a technology-driven world and inspiring real relationships with its newest marketing campaign. The hassle is impressed by a world examine from LG on social connection that discovered 68% of individuals discover it more durable to make actual pals, whereas a 3rd reported having one or fewer significant connections throughout the previous month.
“Radio Optimism” is impressed by folks’s inherent connection to music and storytelling, although it considerably satirically makes use of the digital instruments that could be driving wedges into private connections. Impressed by conventional radio, the marketing campaign options an interactive platform, accessible by way of microsite, that has been educated on a music dataset so customers can create songs by leveraging AI.
To generate a track, customers should enter their identify, the identify of the particular person they wish to write the track for and some particulars about why that particular person deserves a customized tune. They’ll then select the style, with decisions together with punk, reggaeton, EDM and rap, and a mode, akin to melodic, romantic, or upbeat, and the AI software will generate a track and canopy artwork inside minutes. The track could be downloaded or despatched by way of hyperlink to the supposed recipient, or performed on the “Radio Optimism” web site. Those that select to have the track performed on the location will get a immediate to know precisely when the track will run.
The web site is obtainable in English and Spanish, and the corporate has plans to assist extra languages within the coming months to encourage broader participation. LG is a South Korean firm that manufactures shopper and industrial merchandise like TVs, house home equipment and previously cell phones.
The marketing campaign is a part of the corporate’s general efforts to create extra optimistic experiences within the digital areas the place customers spend their time. Final yr, the model launched “Optimism your feed,” which inspired customers to work together with a playlist of uplifting content material designed to spur the technology of extra optimistic content material by algorithms. The transfer was impressed by analysis indicating that social media is usually a supply of tension.
