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The inventory market had loads to digest this week after the most recent information about US commerce tariffs. On Tuesday (8 July), the Trump administration as soon as once more postponed commerce tariffs till 1 August, resulting in a blended response from market contributors.
The pound slipped amid a broader international bond sell-off, and the UK market noticed distinct sector shifts. FTSE 100 miners and oil giants proved standout beneficiaries. Shares in Glencore, Shell and BP all jumped between 2% and three%, largely due to hopes that commodity pricing energy will enhance if international provide chains are disrupted.
Airways IAG and EasyJet additionally managed modest positive factors of round 1.5%. In the meantime, insurers and housebuilders struggled below renewed development issues. Phoenix Group and Admiral every misplaced roughly 1.5%, whereas main property trusts reminiscent of LondonMetric Property and Land Securities Group suffered comparable declines.
Prudential was a slight outlier, ticking larger, however the broad underperformance in financials was clear.
A shock winner
One identify that stood out for me was drinks big Diageo (LSE: DGE). The Guinness and Johnnie Walker proprietor rose 2% on the day, persevering with a rebound that’s now seen it climb 5.3% prior to now week.
This comes as one thing of a shock given the inventory’s somewhat miserable yr. It’s nonetheless down round 23% in 2025, battered by slowing shopper demand and value inflation. But there are indicators this may very well be the beginning of a broader restoration.
Again in late Might, it introduced contemporary cost-cutting initiatives designed to offset roughly $150m in potential tariff-related hits. The market seems to be warming to this plan. In its newest interim report, income got here in barely forward of forecasts, beating them by 1.43%. Nonetheless, earnings nonetheless missed estimates by 7.9%, regardless of a small rise to £1.5bn.
Dividends regardless of the dangers
My greatest concern is Diageo’s debt, which steadily elevated following the pandemic as excessive inflation compelled tighter budgets. It’s nonetheless struggling to deliver its debt-to-equity ration all the way down to 1 or much less. That continues to be a notable danger, significantly in a better rate of interest atmosphere.
Regardless of some enchancment, discretionary shopper spending stays below stress, which might influence gross sales of top-shelf manufacturers if financial development stalls once more.
But for all these dangers, I see causes for optimism. Diageo is likely one of the world’s most recognisable drinks corporations, with highly effective manufacturers which have pricing energy and international attain. It’s uncommon to search out such a high-quality enterprise buying and selling at a reduction of greater than 20% yr so far.
Plus the dividend yield nonetheless stands at 4.2%, comfortably lined by each money circulate and earnings. That implies the board stays dedicated to rewarding shareholders even throughout this difficult stretch.
My verdict
In my opinion, I feel Diageo is starting to look much more like a compelling alternative at this valuation. It nonetheless has work to do to get its steadiness sheet in form and earnings again on observe however I feel its chances are high good — if administration can ship on price financial savings and proceed leveraging its robust model portfolio.
Total, it assume it’s nonetheless a lovely UK share that’s price contemplating within the present market shake-up. As at all times, I’d see it finest held as a part of a well-diversified portfolio – ideally alongside extra defensive and growth-oriented picks.




