In June, Olive Backyard started promoting pool noodles formed like a few of their hottest pastas. And for those who had been fortunate sufficient to snag one, you could have picked up a sound funding — the pool floats are promoting for nearly double on resale websites.
The pasta-shaped pool noodles had been obtainable in three designs: Floatin’ Fettuccine, Relaxin’ Rigatoni, and Takin’ It Simple Tortelloni. Every bought for $40 and got here with an extra piece of summer-themed branded merchandise — a bucket hat, tote bag, or floating drink holder.
An Olive Backyard spokesperson informed Entrepreneur that the tortelloni-shaped float bought out a few hours after the sale started, whereas the fettuccine and rigatoni-shaped noodles bought out after two days. Although the corporate says it’s “thrilled” at how standard the floats had been, they’re “bought out for this summer season.” The assertion did depart the door open for an additional drop subsequent 12 months.
“Olive Backyard has all the time been recognized for going large — large parts, large worth, and endless first programs,” mentioned Jaime Bunker, Senior Vice President of Advertising, in an announcement on the time of the launch. “This summer season, we’re bringing that very same spirit of abundance to the pool. Our pasta-inspired floats are a larger-than-life method to rejoice the dishes our visitors love, and identical to in our eating places, each order begins with a primary course.”
There’s at the moment a tortelloni-shaped float on the market on eBay for $95, and one has already bought someplace within the $70-$80 vary. A fettuccine was listed at $80 (seems prefer it did not promote), however one other vendor in Livonia, Michigan, is promoting the identical form for the unique value ($39.99).
Within the precise other way, a distinct vendor has listed one of many free gift-with-purchase gadgets (the pasta-float cup holder) for $30.
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In June, Olive Backyard started promoting pool noodles formed like a few of their hottest pastas. And for those who had been fortunate sufficient to snag one, you could have picked up a sound funding — the pool floats are promoting for nearly double on resale websites.
The pasta-shaped pool noodles had been obtainable in three designs: Floatin’ Fettuccine, Relaxin’ Rigatoni, and Takin’ It Simple Tortelloni. Every bought for $40 and got here with an extra piece of summer-themed branded merchandise — a bucket hat, tote bag, or floating drink holder.
An Olive Backyard spokesperson informed Entrepreneur that the tortelloni-shaped float bought out a few hours after the sale started, whereas the fettuccine and rigatoni-shaped noodles bought out after two days. Although the corporate says it’s “thrilled” at how standard the floats had been, they’re “bought out for this summer season.” The assertion did depart the door open for an additional drop subsequent 12 months.
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