Netflix used AI to form considered one of its TV reveals for the primary time, marking a big milestone within the know-how’s involvement in movie.
Netflix co-CEO Ted Sarandos mentioned on Thursday that the corporate used footage generated by AI within the 2025 Argentine science fiction collection “El Eternauta” (“The Eternaut”), a present that follows survivors of a poisonous snowfall. For the six-episode present, which arrived on Netflix on April 30, Netflix’s visible results artists tapped into AI to create a scene exhibiting a constructing collapsing in Buenos Aires.
That visible results sequence “was accomplished 10 occasions sooner” than it might have with normal instruments and workflows, Sarandos mentioned in a convention name on Thursday after Netflix delivered its second quarter monetary outcomes. Netflix reported a robust quarter, with income of $11.08 billion, a 16% year-over-year enhance, and $3.13 billion in revenue.
Associated: ‘We’re Going to Be Combating for the Survival of Humanity’: Netflix Co-Founder Donates $50 Million to Alma Mater for AI Initiative
In keeping with Sarandos, “AI represents an unimaginable alternative” for creators and presents an opportunity to make films and TV reveals “higher, not simply cheaper.” The AI-generated scene in “El Eternauta” resonated with the present’s viewers, he mentioned.
“That is actual individuals doing actual work with higher instruments,” Sarandos mentioned on the decision. “The creators had been thrilled with the consequence. We had been thrilled with the consequence, and extra importantly, the viewers was thrilled with the consequence.”
Netflix co-CEO Ted Sarandos. Photograph by David Benito/FilmMagic
Netflix co-CEO Greg Peters additionally talked about on the decision that Netflix is incorporating AI into different features of its enterprise, together with personalization, search, and advertisements. Netflix launched a brand new AI-powered search device in Could that permits customers to seek out reveals utilizing prompts like, “I would like one thing humorous and upbeat.”
Netflix additionally reported on Thursday that its subscribers watched over 95 billion hours price of TV reveals and films by way of the platform within the first half of the 12 months, a 1% enhance from a 12 months earlier. Non-English content material made up one-third of total viewing time.
Associated: NASA Will Begin Reside Streaming on Netflix Quickly. Here is What to Anticipate.
What’s the distinction between CGI and Generative AI?
So, how is AI use in reveals totally different from CGI? Films have been utilizing CGI, or computer-generated imagery, for many years, beginning with Alfred Hitchcock’s 1958 movie Vertigo. CGI is a device that permits professionals to create content material utilizing pc software program, giving them handbook management over components like textures and lighting.
CGI implies that customers create objects themselves. Generative AI, in the meantime, mechanically generates objects based mostly on a immediate. AI figures out by itself the right way to accomplish what’s requested for within the immediate, making it much less hands-on than CGI. This additionally implies that the consumer has much less management over an AI-generated output in comparison with CGI.
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Netflix used AI to form considered one of its TV reveals for the primary time, marking a big milestone within the know-how’s involvement in movie.
Netflix co-CEO Ted Sarandos mentioned on Thursday that the corporate used footage generated by AI within the 2025 Argentine science fiction collection “El Eternauta” (“The Eternaut”), a present that follows survivors of a poisonous snowfall. For the six-episode present, which arrived on Netflix on April 30, Netflix’s visible results artists tapped into AI to create a scene exhibiting a constructing collapsing in Buenos Aires.
That visible results sequence “was accomplished 10 occasions sooner” than it might have with normal instruments and workflows, Sarandos mentioned in a convention name on Thursday after Netflix delivered its second quarter monetary outcomes. Netflix reported a robust quarter, with income of $11.08 billion, a 16% year-over-year enhance, and $3.13 billion in revenue.
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