Rochelle Hendricks strikes quick.
In 2022, a decade after opening her personal insurance coverage brokerage, she determined to strive her hand on the siding enterprise — fast-tracking the acquisition of an Supreme Siding franchise in Ontario, Canada, in lower than two months. Over the following two years, she opened three extra places and has now surpassed $1 million in annual gross sales.
However what’s most necessary to her? It is not simply the numbers. It is the best way her enterprise advantages her household. She’s reworked her Supreme Siding franchises into a real household operation, together with speedy and prolonged family members. Right here, she shares how she constructed momentum, how working with household has been a recreation changer, and the recommendation she has for ladies able to guess on themselves.
You opened your siding franchise in simply six weeks. What made you progress so quick?
I had gotten within the siding enterprise as a result of it is visible — individuals discover how stunning the home is from the curb. And I briefly checked out shopping for a enterprise a few years beforehand, nevertheless it was a person individual and got here with no franchise assist, so I stepped away. Once I heard of Supreme Siding and came upon that they do the advertising and supply the leads, I used to be . As soon as I noticed the pinnacle workplace and the way a lot ardour there was for the enterprise, it was a straightforward resolution for me. I moved rapidly, as a result of at that time, I already had a agency perception within the model.
What’s been the important thing to scaling your franchises?
It undoubtedly did not come from aggressive gross sales ways. It got here from constructing relationships and establishing belief with purchasers and companions. It occurred organically, by surrounding myself with household and buddies who share the identical ardour for progress through high quality and relationships as I do.
Associated: A Billionaire Who Operates Extra Than 2,400 Franchises Is aware of These Kinds of Franchisees Make the Most Cash
What’s it like working so carefully with your loved ones every single day?
I like it. I’ve surrounded myself with my oldest son and different relations. My associate within the Cambridge space is my daughter-in-law’s father. My associate within the Muskoka space is my niece’s father-in-law. I needed to construct one thing sustainable the place we would be recognized for high quality and consistency, and I knew they’d the identical objective.
How do you handle boundaries when what you are promoting is a household affair?
We respect our private area. Enterprise is one factor, private life is one other factor. The employees meets as soon as a month at work to deal with any points or difficulties we encounter and discover options collectively. All stakeholders have to return away with a win-win state of affairs. That is been the heartbeat and tradition in our firm, and what retains issues balanced between that non-public and enterprise relationship.
Development continues to be a male-dominated sector. Have you ever confronted any pushback as a girl main on this area?
Once I first began, some individuals checked out me like I used to be taking part in at this. But it surely’s additionally labored as a bonus, as a result of I’ve had purchasers inform me they’re pleased coping with a girl. When you’ve got a ardour and consider in it, simply do it. I did not have any security internet, I simply had that deep perception in doing issues in a different way within the building world — that we ensure there are requirements and protocols within the business — and that ladies will be precious to this business.
Associated: No Expertise? No Downside. How This First-Time Franchisee Constructed a $3 Million Enterprise.
Are there any classes you’ve got realized whereas scaling?
To start with, I used to be laborious on myself — mentally beating myself up as a result of I anticipated to know every thing at first. I notice now it takes time to study the enterprise and greatest practices.
Be a part of high CEOs, founders and operators on the Degree Up convention to unlock methods for scaling what you are promoting, boosting income and constructing sustainable success.
Rochelle Hendricks strikes quick.
In 2022, a decade after opening her personal insurance coverage brokerage, she determined to strive her hand on the siding enterprise — fast-tracking the acquisition of an Supreme Siding franchise in Ontario, Canada, in lower than two months. Over the following two years, she opened three extra places and has now surpassed $1 million in annual gross sales.
However what’s most necessary to her? It is not simply the numbers. It is the best way her enterprise advantages her household. She’s reworked her Supreme Siding franchises into a real household operation, together with speedy and prolonged family members. Right here, she shares how she constructed momentum, how working with household has been a recreation changer, and the recommendation she has for ladies able to guess on themselves.
The remainder of this text is locked.
Be a part of Entrepreneur+ in the present day for entry.
