Dive Transient:
- Jersey Mike’s is pitting spokespersons in opposition to each other in a brand new nationwide marketing campaign starring actor Danny DeVito and retired NFL quarterback Eli Manning, in keeping with info shared with Advertising Dive.
- The trouble, which was created in partnership with Highdive, is the primary main artistic push from the sandwich chain after being named the Official Sub Sandwich Companion of the NFL in April. The marketing campaign facilities across the thought of DeVito, a longtime Jersey Mike’s spokesperson, who feels threatened by the arrival of Manning.
- The trouble arrives forward of the NFL season, which kicks off Sept. 4 with a sport between the Dallas Cowboys and the Philadelphia Eagles. Further advertisements will air through the fall, with content material additionally showing throughout Jersey Mike’s, Manning’s and DeVito’s social media accounts.
Dive Perception:
Jersey Mike’s is kicking off soccer season with the introduction of a brand new spokesperson, a lot to the chagrin of the longstanding face of the model. Marketing campaign artistic sees Manning and DeVito interact in aggressive antics, with the previous’s appeal clashing with the latter’s larger-than-life persona. The introduction of Manning firmly anchors the model to soccer, whereas sustaining the humor that has been a cornerstone of the model’s promoting.
A 30-second video commercial for the model exhibits a committee welcoming Manning to Jersey Mike’s. A couple of seconds later, DeVito falls by means of the ceiling and onto the convention desk earlier than squaring up with Manning.
Like DeVito, who was born in New Jersey, Manning has ties to the state, notably taking part in for the New York Giants for 16 seasons. Throughout his time on the group, he was a Tremendous Bowl MVP two instances.
DeVito joined the sub sandwich model again in September 2022. DeVito was chosen for each his humor and Jersey connection, and has steadily appeared in artistic for the model since, together with Jersey Mike’s 2023 Tremendous Bowl-inspired advert. Whereas the 2023 effort didn’t air through the large sport, it posed the query of what a hypothetical advert might appear to be. A contest promised free sandwiches for one particular person till the model does air a Tremendous Bowl commercial.
Personal fairness agency Blackstone acquired a majority stake in Jersey Mike’s for $8 billion in November 2024, with the intention of accelerating development. Because the deal, the model has appointed Charlie Morrison as CEO, changing longtime CEO Peter Cancro.
Now that the model is formally with the NFL, the addition of Manning is a logical step because it additional ties Jersey Mike’s to the league. Nonetheless, by retaining DeVito, the model is ready to keep a constant picture.
