Dive Temporary:
- Dwelling enchancment retailer Lowe’s has signed on as a companion for Cinemark’s Nationwide Popcorn Day promotion, which lets moviegoers fill their very own containers with popcorn for $5, per a press launch.
- Now in its second yr, Cinemark’s “Convey Your Personal Bucket” promotion may also broaden to 2 days, Jan. 18 and 19. Clients can deliver their very own containers and buy as much as 400 ounces of popcorn. Anybody with a branded Lowe’s bucket can fill the complete five-gallon container with popcorn.
- The promotion sees Lowe’s persevering with to give attention to advertising and marketing round its branded buckets. The retailer’s first mascot, a blue bucket, made its debut in November 2025 on the grand opening of a brand new retailer in Royse Metropolis, Texas.
Dive Perception:
The house enchancment market has confronted headwinds from a depressed housing market, tariffs and customers’ general issues in regards to the financial system. As a number one retailer within the area, Lowe’s has been working to achieve new prospects with quite a lot of promotions and advertising and marketing improvements, together with by way of a much bigger give attention to social media, creators and its branded buckets. As a Cinemark companion for the popcorn promotion, the retailer has a possibility to showcase its helpfulness, stated Jen Wilson, the retailer’s chief advertising and marketing officer.
“Our iconic blue bucket brings utility and delight wherever it goes, together with the theater,” Wilson stated within the press launch. “Teaming up with Cinemark is a enjoyable, easy solution to give households much more worth from one thing they already depend on all year long.”
Whereas prospects wouldn’t have to buy a movie ticket to take part within the promo, the chain is clearly hoping they do. The theater chain is encouraging those that deliver their very own containers to share footage on social media, whereas tagging the corporate. Those that comply with the chain on Instagram can enter a sweepstakes to win a free massive popcorn by commenting on the corporate’s Nationwide Popcorn Day submit and tagging three buddies. The chain can also be providing further rewards alternatives for members of its Cinemark Film Rewards loyalty program.
It’s no secret that in-theater film attendance has been declining for years. Consequently, film theaters have turn into extra reliant on promotional occasions, resembling stay and restricted screenings of movies. The success of a few of these choices level to how customers are searching for experiences that supply greater than a typical film evening, what theaters are calling “occasion cinema,” per enterprise publication Market. Cinemark’s promo is in keeping with this development.
Lowe’s most up-to-date earnings report confirmed gross sales had been up, reflecting the closing of a latest acquisition. Nevertheless, comparable gross sales had been flat within the face of ongoing financial uncertainty.
