Dive Transient:
- Avocados From Mexico is tapping into Tremendous Bowl and sports activities betting hype with the launch of a synthetic intelligence expertise referred to as the Prediction Pit, per a press launch.
- The Prediction Pit, accessible through microsite, features a real looking AI avatar modeled after comic Rob Riggle, who takes on the function of Guac Guru to supply shoppers reside soccer predictions and commentary that evolve as real-world inputs shift.
- The expertise, made with digital and inventive company 270B, additionally will serve guacamole recipes custom-made to all 32 skilled soccer groups. The transfer builds on an AI activation from the model final yr that included a partnership with NFL icon Rob Gronkowski.
Dive Perception:
Avocados From Mexico is once more betting on AI to enchantment to soccer followers with the Prediction Pit, an interactive expertise that permits shoppers to entry up-to-date predictions by means of Guac Guru Riggle. The transfer follows an activation launched across the identical time final yr referred to as the Guacline, an expertise that linked soccer followers with “Gronk AI,” a digital model of Gronkowski, that supplied shoppers ideas and recipes forward of the Tremendous Bowl.
Working by means of the Tremendous Bowl, the Prediction Pit permits shoppers to obtain always-on, up-to-the-minute predictions tailor-made to a person’s identify and favourite staff. Every prediction can be joined by a personalised video designed to amplify the marketing campaign’s attain on social, per launch particulars. The transfer sees the model trying to money in on the recognition of sports activities betting, with income generated from the exercise rising from round $400 million in 2018 to over $11 billion in 2023.
A handful of playoff match ups may also contain a particular play prediction program permitting followers to hunt recommendation from Guac Guru in actual time to assist predict the performs that would occur every quarter. The reside predictions expertise will probably be accessible on Jan. 17, Jan. 18 and Jan. 25 throughout each playoff video games in addition to through the Tremendous Bowl on Feb. 8.
The Prediction Pit is impressed by analysis indicating that about 88% of Individuals use a second display screen throughout their viewing time, and will assist Avocados From Mexico seize shoppers’ consideration extra successfully than a industrial advert purchase. Outcomes often replace as depth chart updates, climate and different variables set off automated resimulations. The expertise is powered by predictive instruments from SportsDataIO, a sports activities knowledge and content material supplier.
Together with sports activities predictions, the Prediction Pit additionally will see Guac Guru ship team-specific guacamole recipes. For instance, Atlanta’s recipe will incorporate pimento cheese as a key ingredient, whereas Dallas’ recipe will embody burnt brisket ends. Avocados From Mexico introduced its partnership with Riggle final October and is supporting the tie-up with in-store shows and a money again supply set to run Jan. 19 to Feb. 8. The model may also launch new on-line content material that includes Riggle on Jan. 12 through touchdown web page.
Avocados has typically sought to tie itself to the Tremendous Bowl, with over half of shoppers believing that the sport is an effective time to experiment, and 60% of these shoppers planning on making guacamole, per knowledge shared in launch particulars. In 2024, the model launched a GuacAImole generator forward of the sport that leveraged photographs uploaded by customers to generate distinctive recipes. In 2023, the marketer unveiled its personal Pantone coloration and an accompanying line of decor designed for Tremendous Bowl watch events.
