Alex Cooper, famed for her candid discussions on intercourse and relationships on the favored Name Her Daddy podcast, is leaving Spotify for a profitable engagement with SiriusXM, in accordance with a number of sources.
The deal reportedly spans a number of years, probably three, and is value greater than $100 million, per Bloomberg, whereas different studies say nearer to $125 million. Cooper’s Spotify deal was value $60 million.
Alex Cooper attends The Prelude To The Olympics on July 25, 2024 in Paris, France. Picture by Stephane Cardinale – Corbis/Corbis | Getty Photographs
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The brand new deal reportedly offers unique promoting and distribution to SiriusXM, plus the appropriate to host further content material and occasions branching from Cooper’s model.
“Name Her Daddy” was positioned as Spotify’s No. 2 most listened-to podcast in 2023, second to “The Joe Rogan Expertise.” Different choices underneath the Unwell Community umbrella embody “Sizzling Mess with Alix Earle” and “Fairly Lonesome with Madeline Argy.”
Regardless of the shifts, Cooper, who skyrocketed to stardom after her 2018 debut, has assured her viewers, often known as “The Daddy Gang,” that they “will all the time be my high precedence, and with SiriusXM, we are going to proceed to seek out new methods to evolve and supply my listeners the most effective expertise.”
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