HomeMarketingBy the numbers: Super Bowl LVIII
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By the numbers: Super Bowl LVIII

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57
advertisements

53
distinctive advertisers*

$7M
worth per 30-second advert

0%
worth improve for advertisements from 2023

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Observe: *Not together with ads from FX and Common

(Supply: A number of media shops)

115.5M individuals tuned into Tremendous Bowl LVIII (Supply: AdImpact)

The place viewers tuned into the Tremendous Bowl

Linear TV was hottest however streaming held its personal.

Prime 5 advertisements from USA At this time Advert Meter by sentiment

State Farm walked away with the best rated advert.

Worst 5 advertisements from USA At this time Advert Meter by sentiment

A political advert was the bottom ranked advert of the night time.

2.65M submit had been constituted of over 500,000 accounts. Amounting to 11,000 mentions per minute. (Supply: Brandwatch)

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Taylor Swift was talked about over 148,000 occasions. In complete, 5.6% of all Tremendous Bowl mentions included the singer. That is considerably larger than the 1.1% of mentions acquired by essentially the most talked about participant – her boyfriend, Travis Kelce, who performs for the Kansas Metropolis Chiefs. (Supply: Brandwatch)

Prime performing manufacturers by social media mentions

Temu proved to be the highest performing model, adopted intently by Verizon.

Information Graphics Developer Jasmine Ye Han additionally contributed to this text.

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