Dive Transient:
- Cava, the Mediterranean fast-casual chain, is gamifying its loyalty program with assist from a professional gaming influencer, in response to a press launch.
- The model has partnered with Cody “Clix” Conrod on a Cava Cross Problem that options unique provides and rewards, together with a sweepstakes for a custom-branded PC. Clix introduced the tie-up in a Twitch livestream this week and can host future content material on the video platform pushing viewers towards the problem.
- Cava stated that avid gamers comprise a rising share of its buyer base and worth immersive, interactive experiences. The corporate earlier this month debuted a brand new three-tier loyalty system granting completely different perks primarily based on the quantity of factors a buyer has accrued.
Dive Perception:
Cava is trying to degree up its loyalty amongst online game followers by teaming with Clix, a professional gamer and widespread Twitch creator identified for his Fortnite play. The marketing campaign can be a approach for the Mediterranean bowl purveyor to generate traction for its overhauled loyalty program, which is now oriented round three tiers: Sea, Sand and Solar.
Avid gamers have advanced from a distinct segment subculture right into a dominant pop cultural pressure, with components of gaming more and more bleeding into advertising methods. Cava’s collaboration spans Twitch content material, unique rewards and a limited-time Clix Rooster Shawarma Bowl impressed by the influencer’s go-to order on the chain. The digital-exclusive recipe is offered till Dec. 28, with a portion of purchases benefiting the Dana-Farber Most cancers Institute.
The Cava Cross Problem, operating by Nov. 23, entices gaming fans to obtain the Cava app and interact with the platform with the promise of rewards catering to their passion, together with a decked-out Cava PC. The branded rig constructed by Paradox Customs boasts cutting-edge {hardware} from AMD and Nvidia together with a contact display that orders immediately from Cava. As well as, it comes paired with a Clix x JBL Quantum headset.
The PC grand prize is offered to any app customers who decide into the problem, however there are a selection of different provides tied to this system as nicely. The primary 20 clients who make three qualifying purchases have the possibility to win JBL Grip Audio system whereas subsequent visits unlock meal add-ons and loyalty tier upgrades.
“At Cava, we’re at all times searching for methods to fulfill our friends the place they’re, and we’re seeing increasingly more of our followers in gaming tradition,” stated Andy Rebhun, chief advertising and expertise officer at Cava, in an announcement. “This collaboration with Clix lets us rejoice two issues our followers love: daring flavors and immersive, interactive experiences.”
Clix is leveraging his presence on Twitch, the place he has 8.4 million followers, to lift consciousness for the Cava tie-up. Following the announcement stream, he’ll host two extra broadcasts within the coming weeks with {custom} Cava overlays, pause screens and an automatic chat integration that steers viewers towards the touchdown web page for signing up for Cava Cross. Clix additionally has a presence at TwitchCon San Diego this week to dole out 20,000 free pita chip playing cards to attendees of the convention.
Different QSRs are ramping up initiatives that hyperlink gaming with rewards and repeated app engagement. Jack within the Field final month launched a choose-your-own-adventure type sport inside its app that dishes out extra substantial rewards the additional the participant progresses in an apocalyptic narrative. Among the many prime prizes: a {custom} Jack within the Field gaming PC.
