Your burrito bowl is likely to be getting larger.
After uproar from clients alleging that Chipotle was serving smaller parts, the corporate’s CEO is addressing the issues.
Throughout a Q2 204 earnings name on Wednesday, Chipotle CEO Brian Niccol emphasised to buyers that “beneficiant” portion sizes are a “core model fairness” at Chipotle and the complaints are being addressed.
Associated: Wells Fargo Analysts Examined 75 Bowls at Chipotle — the Portion Sizes Had been Wildly Inconsistent
“There was by no means a directive to offer much less to our clients. Beneficiant portion is a core model fairness of Chipotle. It at all times has been, and it at all times can be,” Niccol mentioned. “With that mentioned, getting the suggestions triggered us to relook at our execution throughout our complete system with the intention to at all times serve our friends scrumptious, contemporary, customized burritos, and bulls with beneficiant parts.”
Niccol added that the corporate is engaged on retraining workers at Chipotle places the place “outlier” buyer satisfaction scores had been obtained on portion sizes to make sure that all eating places and workers are “persistently making bowls and burritos appropriately.”
“Our friends anticipate this now greater than ever, and we’re dedicated to creating this funding to bolster that Chipotle stands for a beneficiant quantity of scrumptious, contemporary meals at truthful costs for each buyer go to,” he mentioned, on the decision.
Chipotle reported sturdy quarterly earnings, with an 8.7% enhance in restaurant visitors and a internet earnings of $455.7 million, in comparison with $341.8 million on the identical time final yr.
Associated: Chipotle’s Robots Can Make Nearly 200 Burrito Bowls an Hour
Final month, a report by a bunch of Wells Fargo analysts went viral after they ordered 75 burrito bowls the identical manner at eight totally different places and located that portion sizes and weights of the bowls had been wildly inconsistent.
“The parts haven’t shrunk,” Niccol mentioned throughout an interview with Fortune in Might. “We at all times wish to give individuals massive parts that get them excited concerning the meals.”
Chipotle was up practically 23% yr over yr as of Thursday afternoon.
