HomeInvestingDown 15% today, is this FTSE 100 share too cheap for me...
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Down 15% today, is this FTSE 100 share too cheap for me to miss?

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Picture supply: Getty Photos

2024 is proving to be a really depressing yr for FTSE 100 share JD Sport Vogue (LSE:JD.).

On 4 January, JD received issues off to a stinker with a shock revenue warning that despatched its share worth tumbling. After a strong restoration, the retailer plunged once more from late September, partly resulting from fallout from October’s UK Price range.

And it’s struck a contemporary nadir for 2024 right this moment (21 November), with one other chilly buying and selling assertion sending its shares beneath 100p. At 96.5p, JD is down 15% in Thursday enterprise, and 40% for the yr so far.

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I’m questioning although, if this yr’s worth collapse represents a gorgeous dip-buying alternative for long-term buyers like me. Let’s have a look.

Forecasts reduce

Extra lately, JD’s been battered by a poisonous mixture of poor climate, larger promotional exercise, and weak shopper spending forward of the US presidential election.

At group degree, like-for-like gross sales dropped 0.3% within the 13 weeks to 2 November, the enterprise stated.

Within the UK, corresponding revenues dropped 2.4% yr on yr, whereas within the US gross sales declined 1.5%. Mixed, these territories make up two-thirds of group gross sales.

Gross sales in Asia Pacific dropped by an even-sharper 3.8%. Nevertheless, energy in Europe supplied some uncommon comfort, with revenues rising 3.5%.

JD’s weak third-quarter end result means it now expects full-year earnings “on the decrease finish” of its steering. Revenue earlier than tax and adjusted gadgets are tipped at £955m to £103.5m, although nonetheless up from £917.2m final yr.

Low cost on paper

JD clearly has a problem to navigate what it describes as a “risky buying and selling setting.” Client spending stays weak in key markets. And it faces larger prices following the Price range, with its Nationwide Insurance coverage contributions set to rise, and modifications to the Minimal Wage pushing up workers bills.

Nevertheless, might all this be mirrored within the firm’s rock-bottom valuation? At right this moment’s worth, the retailer trades on a ahead price-to-earnings (P/E) ratio of seven.4 occasions. That is far beneath the FTSE 100 common of 14.2 occasions.

In the meantime, JD shares commerce on a potential price-to-earnings development (PEG) ratio of 0.9. A sub-1 determine implies that share’s undervalued relative to anticipated earnings.

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That stated, these figures are based mostly on predicted earnings development of 8% this yr. Metropolis forecasts might be slashing their development forecasts following right this moment’s replace.

A prime purchase?

On steadiness, I believe right this moment’s plunge beneath 100p might signify a gorgeous degree for me to open a place.

It’s because I make investments for the long run. And over this timescale, issues proceed to look good in my view for JD and its share worth.

Regardless of present turbulence, demand for athleisure merchandise is tipped to develop additional this decade in response to altering existence. Grand View Analysis expects compound annual market development of 9.3% between now and 2030.

It’s a market that JD’s a frontrunner in due to its sturdy branding and tight working relationships with premium manufacturers like Nike and Adidas. And encouragingly, the FTSE agency continues quickly increasing to maximise this chance. It opened one other 79 shops throughout the globe within the third quarter.

I’ll be wanting so as to add some shares to my portfolio within the coming days.

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