A McKinsey report predicts that by 2030, AI might automate 30% of U.S. work. A Goldman Sachs report discovered that AI might eradicate 300 million jobs globally and automate two-thirds of labor within the U.S. and Europe.
Now, the CEO of one of many greatest freelancing marketplaces, Fiverr, says that it does not matter what occupation you select — AI is coming in your job.
“It doesn’t matter in case you are a programmer, designer, product supervisor, information scientist, lawyer, buyer help rep, salesperson, or a finance individual — AI is coming for you,” Fiverr CEO Micha Kaufman wrote in an inner e mail despatched final month that warned the corporate’s 775 staff about AI’s potential to interchange their jobs. He has since posted it publicly on X.
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Within the e mail, Kaufman disclosed the “disagreeable reality” that AI will quickly take over roles, even his personal. Duties that have been as soon as thought of “straightforward” will not be round, and troublesome duties will develop into the brand new straightforward. In brief, AI will create an atmosphere the place mastery or “distinctive expertise” is a requirement to work in a subject.
“If you don’t develop into an distinctive expertise at what you do, a grasp, you’ll face the necessity for a profession change in a matter of months,” Kaufman wrote, including, “Are we doomed? Not all of us, however those that is not going to get up and perceive the brand new actuality quick, are, sadly, doomed.”
Earlier than it will get out some other place, that is an e mail I despatched yesterday morning to my group. It applies equally to the freelance group pic.twitter.com/eLnFlJE9CZ
— Micha Kaufman (@michakaufman) April 8, 2025
Within the e mail, Kaufman additionally outlined steps for somebody to develop into exceptionally gifted of their subject utilizing AI—and save their job from being automated.
Kaufman suggested staff to review the most recent tailor-made AI choices (for programmers, he urged Cursor, an AI code editor; for attorneys, the AI software Legora, which helps with analysis and doc evaluate) and to achieve out to group members who’re educated about AI and study from them.
“Your worth will lower earlier than you realize what hit you” if you do not know use generative AI, Kaufman wrote.
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Kaufman is one in all many CEOs advising staff to take an AI-first strategy to their work. Final week, Duolingo CEO Luis von Ahn publicly posted a memo he despatched to staff that mentioned the corporate was changing human contract staff with AI. In the meantime, final month, Shopify CEO Tobi Lutke publicized an inner memo he despatched to staff encouraging them to show to AI earlier than asking for extra human staff on a group.
Fiverr operates as a freelancer market, with sellers posting their companies on the market, like design or copywriting, and consumers buying the companies. In response to Fiverr’s most up-to-date earnings report, the platform had over 3.6 million annual energetic consumers in 2024. It introduced in $391.5 million in income for 2024, an 8.3% progress from 2023.
