Dive Transient:
- Bacardi’s Gray Goose vodka has teamed with tennis star Frances Tiafoe for a brand new marketing campaign timed to the U.S. Open, in response to a press launch. Gray Goose has been the official vodka accomplice of the event for 18 years.
- Components of the marketing campaign embrace social media content material that options three 15-second movies with Tiafoe highlighting his trend sense. The trouble might be accompanied by longer-form social belongings and a distinguished out-of-home spot in New York Metropolis’s Instances Sq..
- The model can even host a giveaway awarding one attendee of the U.S. Open with premium seats for themselves and a visitor. To be eligible, visitors should direct message Gray Goose on Instagram on Aug. 27 with a photograph showcasing their event outfit.
Dive Perception:
Gray Goose is marking 18 years of its sponsorship of the U.S. Open event with a fashion-forward marketing campaign alongside tennis star Tiafoe. Vogue has turn into an integral a part of the fan expertise, per launch particulars, with searches for U.S. Open outfit inspiration growing by 22% in 2023 in comparison with 2022. Tapping into that perception might assist Gray Goose shore up extra loyalty amongst style-focused customers.
The Gray Goose marketing campaign kicked off Aug. 22 with a content material sequence on the model and Tiafoe’s social channels. The sequence, directed by Max Bartick, will characteristic three 15-second movies with Tiafoe, who will showcase numerous outfits and celebratory strikes, per launch particulars. Longer-form social belongings and an out-of-home spot in New York assist spherical out the hassle.
Moreover, Gray Goose will elevate one attendee of the event’s expertise through a giveaway that can provide premium seats for themselves and a visitor together with a go to to the Gray Goose suite. To win, U.S. Open attendees age 21 and older should direct message the model’s Instagram with a photograph of their event outfit on Aug. 27 for an opportunity to be upgraded the identical day. The 18th qualifying direct message might be chosen in honor the the model’s 18-year partnership with the event.
The event’s signature Honey Deuce cocktail, which is made with Gray Goose, might be one other focus of the marketing campaign, together with by means of the social media content material sequence. For customers in New York Metropolis and Chicago who’re tuning into the Grand Slam Match, of which the U.S. Open is a component, Gray Goose is providing canned variations of the Honey Deuce cocktail through DoorDash and Cocktail Courier.
This yr, Gray Goose can even have branded cocktail bars in 4 areas on-site on the USTA Billie Jean King Nationwide Tennis Middle, together with on the Meals Village, Grandstand Stadium, Louis Armstrong Stadium’s concourse and the promenade stage of Arthur Ashe Stadium. An internet Honey Deuce locator can even assist followers discover the specialty cocktail.
