Be part of us as we have a look at how your on-line status and native advertising methods can drive income for your online business, whereas avoiding pitfalls alongside the way in which.
With visitor Raj Nijjer of Edge, we’ll dive into the income impacts that your on-line status can have, and why this status constructing ought to be essential in your planning.
Be part of your host Loren Baker, as he and Raj talk about methods to keep away from wasteful methods of native advertising and multi-location companies, plus a pair recommendations on how a great status will help entice and retain prime expertise.
[01:14] – Raj’s Background and Journey to Edge.
[02:44] – Edge’s Idea of Worker-Pushed Progress and Its Connection to Google Opinions.
[10:34] – How Opinions Contribute to Native website positioning.
[11:27] – Buyer-Dealing with Finish: In-Depth Opinions and Personalization.
[13:24] – Standing Out in Cutthroat Competitors: Franchises and Service Companies.
[14:37] – Motivating Staff and Clear Recognition By Opinions.
[20:49] – Status Administration and Injecting Worker Recognition.
[45:06] – Worker Retention Throughout Challenges Like The COVID-19 Pandemic.
We encourage companies to amplify optimistic opinions and study from the unfavorable opinions. – Raj Nijjer, 5:34
No longer solely does the model win and the enterprise win, however staff can really feel nice or an individual can really feel nice in regards to the job that they’ve completed. – Raj Nijjer, 9:21
Optimistic opinions are so essential. There’s one stat I learn in your website…53% of consumers gained’t go to a enterprise rated below 4 stars. – Loren Baker, 15:21
I believe the injection of motivating and recognizing your staff whereas they’re doing this service is one thing that we’re very happy with, as a result of we are able to see which staff are doing rather well. After which you possibly can duplicate that. – Raj Nijjer, 21:44
Our purpose is to marry the advertising with operational excellence. You wish to maintain folks accountable, particularly if you happen to’re rewarding them. – Raj Nijjer, 30:53
I believe one factor COVID taught each enterprise proprietor is worker retention and the way exhausting it’s been to seek out folks and when a displacement occurs, it actually jeopardizes your online business if you happen to don’t plan it effectively. So that you wish to maintain your superstars, don’t ever lose your superstars. – Raj Nijjer – 41:10
Sources Talked about:
Join With Raj Nijjer:
Raj is Head of Advertising and marketing for Edge, an employee-driven progress platform for service manufacturers. Beforehand, he was the CMO of Refersion (acquired), and held govt advertising roles at Yotpo and Yext (IPO in 2017). Raj additionally spent over 9 years at Godaddy (IPO in 2015) in management roles launching revolutionary product strains with over ten patents issued and resulting in a PE buyout and an IPO.
Raj can also be fractional CMO to early and mid-stage know-how startups. Raj obtained his Bachelors of Science diploma in Worldwide Administration and his MBA from the W.P. Carey Faculty of Enterprise at Arizona State College.
Join on LinkedIn: https://www.linkedin.com/in/rajnijjer/
Observe him on Twitter: https://twitter.com/RajNijjer
Join with Loren Baker:
Observe him on Twitter: https://www.twitter.com/lorenbaker
Join with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
