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How I Use Pinterest To Get Blog Traffic and Make a Full-Time Income

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Do you need to learn to get web page views and earn more money running a blog? Pinterest has modified lots through the years, however I feel it’s nonetheless top-of-the-line methods to get visitors to your weblog. Actually, it’s one of many prime methods I get visitors, and it has been for…

Do you need to learn to get web page views and earn more money running a blog?

Pinterest has modified lots through the years, however I feel it’s nonetheless top-of-the-line methods to get visitors to your weblog. Actually, it’s one of many prime methods I get visitors, and it has been for years!

Right this moment, I’m excited to share an interview with Carly Campbell, a full-time blogger and the creator of Pinteresting Methods, some of the fashionable Pinterest programs on the market. Carly began her weblog again in 2016 after seeing a pin about earning profits on-line, and he or she’s been all in on Pinterest ever since.

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She earns a six-figure earnings from her weblog via a mixture of show adverts, online marketing, product gross sales, and extra, and Pinterest is a serious visitors driver for her enterprise.

I’ve been following Carly for years, and with regards to Pinterest recommendation, she’s one of many few individuals I at all times belief – she’s actually an professional and at all times forward of the curve.

On this interview, Carly shares how she’s utilizing Pinterest to develop not one however two web sites, together with a brand new web site that already will get over 1,500 outbound clicks per day.

A few of the questions she solutions embrace:

  • What weblog niches do you advocate be on Pinterest and which niches do you assume ought to skip Pinterest?
  • What does your present Pinterest technique seem like?
  • How usually do you pin, and do you employ scheduling instruments?
  • Do you focus extra on creating contemporary pins or repinning older content material?
  • What do you consider AI and pinning?

In the event you’ve been questioning the way to use Pinterest to develop your weblog and earnings, this can be a must-read. And if you wish to dive deeper, try her full course Pinteresting Methods.

How I Use Pinterest To Make Cash Running a blog

Beneath is how Carly makes use of Pinterest to generate income running a blog.

1. Are you able to inform us slightly about your self and the way you bought began with running a blog? Are you able to additionally inform me about your new web site that you just’re testing your Pinterest methods on? How is it doing? 

I’m a full time keep at house, homeschooling mother, full time blogger. In late 2015 I had seen a pin on Pinterest that talked about earning profits with a web site and Pinterest, and the concept had cemented itself into my thoughts. 

On the time, we had been planning to begin a household, and I knew that I didn’t need to return to work after I had a child… so I began my first weblog in early 2016.

I had no thought what I used to be doing, however purchased a course and threw myself into studying every part I might about earning profits with a web site. 

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I labored 60+ hours on my web site weekly for the primary 12 months. 

I used to be very blessed, and Pinterest simply clicked for me, and by the top of the primary 12 months I had changed my desk job earnings (after which some). 

When my child was born I used to be incomes round $5,000 per thirty days, and I’ve by no means seemed again. 

Weblog earnings fluctuates wildly – it’s affected by seasons, by platform algorithms, even by political tensions, and so through the years I’ve had wild months the place my weblog has earned $20,000+ and I’ve months the place it’s earned lower than $5,000. 

(However, it doesn’t matter what, even within the worst months, it’s at all times out-earned what I used to earn at my desk job.)

The extra invested I turned in on-line enterprise, the extra I turned fascinated with Pinterest. My very own Pinterest success continued to develop, and finally, I began promoting a course that helps others enhance their Pinterest visitors, too. 

As of late, I’m nonetheless all in on Pinterest for my mother weblog, and particularly all in on serving to different individuals navigate the platform, so not too long ago (In July of 2024) began a brand new web site particularly for Pinterest. 

This new web site has been essentially the most enjoyable mission I’ve executed in a protracted whereas… it got here out of the gate robust in This fall final 12 months (producing greater than $4,000 in income earlier than if was 6 months outdated!) and now slowly rising in the suitable direct (utilizing solely Pinterest visitors). 

The brand new web site is sitting at round 1,500 outbound clicks per day, and it’s with Mediavine incomes advert earnings. 

Be aware: Carly began a good newer web site not too long ago and I requested her to share a screenshot from it. This proves which you could get began on Pinterest even when your web site is new! She mentioned: “Here’s a screenshot of the previous 60 days on Pinterest with our NEWEST account – we’re pinning simply 5-7 pins per day on this one, and we began on March 3, 2025. The account is getting over 500 outbound clicks per day now, and It’s already accepted into Journey and incomes as much as $5-$10 per day.”

2. What’s Pinterest? How do you employ Pinterest to make earnings together with your weblog? Do you merely use it to get pageviews again to your weblog?

Pinterest is an thought discovery platform. Lots of people confer with it as a social media or a search engine, nevertheless it’s actually neither of these. It’s about concepts, inspiration, and planning. 

Understanding what the person is doing on Pinterest – ideating – is the primary clue to determining  the way to use it nicely.

I do exactly use Pinterest to drive pageviews again to my weblog. For me, that’s the place it’s worth is. 

3. Do you assume all blogs must be on Pinterest? What weblog niches do you advocate be on Pinterest and which niches do you assume ought to skip utilizing Pinterest?

Sadly, not all blogs will do nicely on Pinterest. Pinterest is a spot for ideation and inspiration, and it’s additionally a really visible platform. So in case your content material is non-inspirational and non-visual, it’s most likely not for you. 

Niches that do notably nicely are the visible thought niches – issues like DIY, house decor, nails, hair, magnificence, vogue, recipes, youngsters actions – you recognize, issues you must SEE. 

There’s additionally room on the platform for the ache niches that have an effect on MOST pinterest customers – relationships, finance, parenting, and so on. However usually, as a result of these niches should not visible, we should always have lesser expectations there. 

Niches the place you don’t actually should SEE the content material and ALSO would not have a big Pinterest viewers must be prevented.

4. When did you notice that Pinterest could possibly be a game-changer in your weblog visitors and earnings? How a lot visitors do you get from Pinterest?

I knew that Pinterest could be a recreation changer actually early on – inside 6 or 7 months, I feel, I used to be beginning to see impactful visitors. However that was a very long time in the past… I feel it’s higher to reply this query with reference to my model new web site, as a result of that’s extra relatable for anybody who doesn’t have Pinterest expertise. 

My latest (monetized) web site is presently getting round 2,000 web page views per day from Pinterest… Its Pinterest account is 8 months outdated, and it’s been getting good visitors ever since 2 months in (apart from an actual Q1 dip lol). 

5. How a lot do you earn as a blogger? How do you generate income as a blogger?

I don’t share my earnings particularly any longer, however I can share that as a blogger I earn 6 figures, throughout many earnings streams. Some years one earnings stream outperforms one other, after which they flip flop the subsequent 12 months. 

The important thing to stability with earnings on-line is to construct out a number of earnings streams.

Show adverts had been my authentic, foundational earnings. In fact, this earnings is tied explicitly to visitors and to advertiser spending, and so it has excessive fluctuations. 

As of late I additionally do online marketing, sponsored posts, promote my very own programs + merchandise, and I run a membership supporting individuals of their Pinterest technique.

These are all wonderful methods to extend earnings, however untie these streams out of your visitors (by the use of an electronic mail checklist) creates an actual security internet for when visitors dips. 

Really helpful studying: How To Make Cash Running a blog

6. What does your present Pinterest technique seem like? How usually do you pin, and do you employ scheduling instruments? 

At the moment Pinterest continues to be essentially the most foundational factor I do for my web site, so we spend a number of time on it. I’ve a VA who helps me with Pinterest now, as a result of I’ve a number of websites and we don’t need to slack on our Pinning course of. 

We goal for 10 pins per day, every single day, and we use the Pinterest native scheduler to que them up. 

It’s slightly clunky however I’ve a pal who’s engaged on instruments – extensions – that work WITH the native scheduler to make it extra person pleasant and faster to person – in order that’s very thrilling. 

7. Do you focus extra on creating contemporary pins or repinning older content material? 

Each!

New content material is essential in your success. We see a number of older accounts declining and after we look into why, we see that they’re pinning the identical outdated URLs time and again, and their fee of creation of latest URLs has actually declined. New URLs must be the middle of your Pinterest technique. 

That mentioned, upon getting outdated established URLs which have confirmed themselves as robust Pinterest posts, you’ll be able to preserve pinning these in perpetuity additionally. New pins for outdated posts – particularly. When supported by new pins for brand new posts – are a superb tactic. 

8. Are you able to share an instance of a pin that carried out nicely and led to earnings? Why do you assume this pin did nicely?

Certain! As a rule, I don’t share my presently robust pins publicly anymore, however this pin was viral for two years or so – it earned 1000’s in advert earnings AND affiliate earnings over that point: https://www.pinterest.com/pin/277323289542346642/ 

It did nicely as a result of it’s the epitome of planning (despite the fact that it lacks the visible part, a visible part isn’t wanted for one of these planning). The title shares a private story promise, and folks reply nicely to private tales.

However in fact it’s not simply concerning the pin – I’ve made 1000’s of nice pins which have gone completely nowhere… a few of its success additionally comes from the truth that there was a ton of different RELATED content material on my boards, and I had robust boards within the area of interest to pin this pin on. 

9. Is the pin description essential? Do you’ve gotten any basic ideas?

Sure! It’s crucial!

Pinterest seems to be on the textual content in our descriptions to achieve extra context and understanding concerning the pin.

Take the time to set a person description for every pin, containing 4-5 (or extra) associated key phrases, telling Pinterest what your pin is about. 

10. Can somebody get visitors to their web site from Pinterest even when they’re model new? What are the steps to getting began on Pinterest?

You shouldn’t anticipate in a single day visitors, however I do assume that my latest web site does show which you could actually get visitors on a brand new web site, if you recognize what you’re doing.

So step one to get began is to LEARN what you ought to be doing. 

11. What are a number of the largest errors you see bloggers making with Pinterest?

Not understanding the platform. That’s the largest hurdle.

Individuals are available in pondering they’ll pin something and the suitable individuals will see it, and visitors will seem… however Pinterest is NOT Google. There are NOT limitless customers searching down each search underneath the solar. It’s a must to perceive the person, and perceive what the platform is to the person. 

It’s not a short dialog both. This previous 12 months, my pal Tony Hill and I’ve spent HOURS on our podcast – Pin Discuss Podcast – attempting to assist individuals perceive the platform higher. 

12. What do you consider AI and pinning? Are AI instruments value it with regards to Pinterest?

Ai is a grey space for me. I personally don’t have any downside utilizing Ai to assist me create pin descriptions, or velocity up creating distinctive titles… however I detest Ai photographs. They make my pores and skin crawl. 

Not simply because I’m old fashioned and it appears unfair that those that will use Ai can have this large leg up over those that gained’t use Ai… however as a result of I hate that my youngsters or my dad and mom or – anybody else on the planet – would possibly see that picture and not perceive that it’s not actual. 

Ai photographs have taken a spot that was already questionable so far as actuality goes (the web) and made it right into a terrifying maze of lies. 

I feel we’re nonetheless very early within the Ai period and we don’t know about the way it will have an effect on us… will platforms label Ai photographs?

Will customers care?

Will Ai content material turn into so low cost and ineffective that it implodes on itself?

Will actual content material rise to the floor as people search it out?

Will people even have the ability to distinguish between actual and Ai content material? 

All issues we don’t know the solutions to proper now. 

So, I’m being (I hope) very cautious in my strategy with Ai. 

I’ll use Ai to assist with textual content era, however I’m not utilizing any Ai photographs – I might not (at this level) flip my pinning course of over to Ai, as a result of I need to be in management there. 

13. Inform us about Pinteresting Methods – who’s it for, and what can somebody anticipate to be taught?

Pinteresting Methods 2025 – the latest, latest iteration of my Pinterest course is for ANYONE who desires to learn the way Pinterest works, and develop a technique for Pinning that works with their content material and for his or her area of interest.

The updates to the technique have been battle-tested up to now 6 months – on my own – so it’s not outdated primarily based on successes from a decade in the past. These are the methods we all know are presently working – notably nicely for visible niches. 

I used to be actually nervous to launch the latest model of the course, as a result of I had made so many massive modifications to it in Q1 – possibly extra massive modifications than at any level since 2017 – however I obtained this nice message from Jordan only a couple months after the brand new model got here out:

“I can’t advocate the Pinterest Methods 2025 course sufficient! After shedding nearly all of our visitors in Google’s Useful Content material replace, we had been satisfied that our weblog was executed for. Inside simply three weeks of implementing Carly’s methods, our Pinterest visitors skyrocketed from 5,000 outbound clicks in 30 days to an unimaginable 20,000 outbound clicks in 30 days. The course is extremely well-structured, straight to the purpose, and filled with actionable recommendation. It’s additionally enjoyable! In the event you’re severe about rising your Pinterest visitors, you’ll be able to’t miss this course!”

Please click on right here to be taught extra about Pinteresting Methods.

Are you on Pinterest? Why or why not?

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