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Lots of people affiliate Greggs (LSE: GRG) with tasty treats. However there may be nothing tasty about how Greggs shares have carried out this 12 months.
Particularly, because the begin of 2025, the share worth has gone down by 42%.
So somebody who invested £1,000 in January would have seen the worth of their shareholding decline to round £580 at this level.
Greggs does pay dividends. Its yield of 4.2% is definitely engaging, for my part. Nevertheless it pales into insignificance when put within the context of the share worth fall this 12 months.
Right here’s why the Greggs share worth has tumbled in 2025
What has been occurring?
In any case, Greggs has a really robust model, a confirmed enterprise mannequin and has been rising gross sales revenues.
In the newest quarter, for instance, gross sales have been up 6.1%. The primary 9 months of the 12 months confirmed a 6.7% gross sales improve.
A few key causes lie behind this 12 months’s decline in Greggs shares, I reckon.
One was an surprising revenue warming after a sunny begin to the summer season left the chain scrambling to serve up what prospects needed.
That alarmed the Metropolis. That was not simply due to the gross sales hit, but additionally as a result of it raised issues about how effectively the corporate understands its market. Solar in summer season will not be precisely a shock, even in Britain!
One other fear is pretty weak gross sales development. The numbers I quoted above are sturdy – however they’re whole gross sales. New retailer openings flatter any comparability with prior durations.
When evaluating like for like, nonetheless, Greggs has seen gross sales develop this 12 months – however at a modest 2.2% within the first 9 months of the 12 months (in company-managed retailers). When taking the influence of inflation under consideration, that’s barely development.
Has the autumn been overdone?
Clearly, Greggs administration has its work lower out to steer traders that the corporate’s shares are value something like what they offered for at first of the 12 months.
As a long-term investor, nonetheless, I’ve seen the baker’s woes as a possibility for me.
I had lengthy been eyeing the enterprise as a potential addition to my portfolio. Its market positioning is exclusive, it has legions of loyal followers and economies of scale assist it make an honest revenue. Nonetheless, Greggs shares have been too costly for me to swallow.
This 12 months’s share worth fall has introduced them to what I see as a sexy worth degree – and I’ve been shopping for.
For now, I’m pleased to sit down again and hopefully let the dividends pile up over time.
From a long run perspective although, I plan to hold on to my Greggs shares.
I’m hoping that, having fallen 42% this 12 months, the corporate’s gross sales development, earnings and ongoing enlargement alternatives can assist the share worth stabilise – and perhaps in the end transfer even increased than earlier than!




