Dive Temporary:
- MoonPie and SunChips, two snack manufacturers with names drawing on celestial our bodies, are ramping up separate advertising efforts across the complete photo voltaic eclipse on April 8.
- Chattanooga Bakery-owned MoonPie is operating a social media marketing campaign that pits the moon towards the solar in a professional wrestling-inspired matchup. The marshmallow sandwich purveyor can be dropping Survival Kits within the type of blackout containers that cater to eclipse viewing.
- Frito-Lay’s SunChips will launch a brand new taste that’s completely obtainable at some point of the photo voltaic eclipse. The Photo voltaic Eclipse Restricted-Version Pineapple Habanero and Black Bean Spicy Gouda is being promoted in partnership with astronaut and researcher Kellie Gerardi.
Dive Perception:
Whereas attentions will flip skyward on April 8, entrepreneurs try to profit from the weeks main as much as a extremely anticipated astronomical occasion by releasing unique merchandise and content material that’s both humorous or academic. The entire photo voltaic eclipse occurring on April 8 would be the final of its variety seen from the contiguous U.S. till Aug. 23, 2044.
Eclipses ceaselessly stoke public pleasure as folks attempt to catch a glimpse of the celestial our bodies overlapping, aided by protecting glasses that guard towards the solar’s rays. That degree of hype has been amplified within the period of social media, the place discussions round stay occasions can blow up in actual time. Across the photo voltaic eclipse in 2017, MoonPie made waves by taking a shot throughout the bow at rival Hostess on the platform then generally known as Twitter.
MoonPie is profiting from social media once more in 2024 by staging a WWE-like spoof between the moon and the solar, “a cosmic rematch billions of years within the making,” in keeping with a press launch. An advert for the “Solar vs. Moon ‘24: Brutality within the Totality” occasion takes cues from wrestling promos, with musclebound males taunting one another within the ring. The teaser is briefly interrupted by an professional who tries to elucidate the specifics of the eclipse earlier than getting minimize off by a bombastic announcer.
The marshmallow sandwich marketer can be hawking survival kits that double as blackout containers to help with eclipse viewing. The limited-edition merchandise, which are available chocolate, vanilla and banana flavors, will probably be offered at Greenback Tree, taking part Walmart shops and a number of grocers, together with on the model’s web site.
MoonPie has been creating extra colourful advertising with assist from company of report Tombras. The corporate late final yr ran a marketing campaign with advertisements focused at extraterrestrials, capitalizing on curiosity in authorities hearings round UFOs.
In the meantime, SunChips is leaning right into a scientific angle, collaborating with astronaut, researcher and father or mother Gerardi, whose work tries to make complicated ideas simply digestible and enjoyable. The model has arrange an internet site devoted to the eclipse and is producing content material for Instagram, TikTok, X and Fb for the event. As well as, it’ll carve messages aimed on the moon in wheat fields that align alongside the trail of totality.
The brevity of the astronomical occasion can be an element within the Frito-Lay marketing campaign. SunChips will promote its new themed chips for simply 4 minutes and 27 seconds, or the totality of the photo voltaic eclipse, by way of SunChipsSolarEclipse.com whereas provides final, in what it’s billing as “the universe’s most limited-time provide.”
