Now that we’re within the third season of HBO’s hit present, “The White Lotus,” there are two issues that the viewers is aware of for certain: The resort goes to look unimaginable, and somebody is (almost definitely) going to die.
Nevertheless, when the 4 Seasons signed on to let its Maui property be filmed for the present’s first run in 2020 in the course of the top of Covid, they did not fairly learn about that final half (for the reason that script wasn’t written but), the Wall Avenue Journal experiences.
David Bernad, an government producer on the present, advised the WSJ that that they had checked out different inns and areas, however they “ended up at 4 Seasons as a result of that was the one lodge that permit us shoot there,” he stated.
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The gamble turned what may have been a advertising and marketing nightmare for the legacy luxurious lodge into a giant win for the corporate.
Now, 4 Seasons is launching “World of Wellness 2026,” a 20-day, non-public jet tour to eight locations, together with the three properties featured on “The White Lotus” (Maui in Season 1; Taormina, Italy in Season 2; and Koh Samui, Thailand now featured within the present airing of Season 3).
The value begins at $188,000 and flies from Might 7 to Might 26, 2026.
A therapeutic massage on the spa on the 4 Seasons Resort in Chiang Mai, Thailand. (Photograph by Wally Skalij/Los Angeles Instances by way of Getty Photographs)
Regardless of assuming somebody will die, viewers do not know who or when (although most followers count on it to occur within the final episode), and that is the place the present’s intrigue is available in. Followers watch each scene intently, in search of small particulars that may very well be Easter eggs. And having so many eyes watching each nook of all of the properties has introduced the inns triple-digit spikes in searches, the WSJ experiences.
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One advertising and marketing professional advised the outlet that these sorts of storylines would “give [him] pause” having such a high-end model tied to a number of (fictional) murders. However the reverse has occurred.
“Kudos to 4 Seasons as this has been very profitable,” stated Eric Resnick, chief government of KSL Capital Companions.
“The White Lotus” is at present airing on HBO and streaming on Max Sundays at 9 p.m. ET/PT. The present has already been renewed for Season 4, although no phrase but on the place it will likely be filmed.
