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For The Founder CEO podcast, I had the prospect to take a seat down with Colin Treseler, co-founder and CEO of SuperNormal—a groundbreaking AI-powered device designed to make conferences extra productive and fewer tense. Colin’s story is certainly one of grit, curiosity, and an unwavering dedication to fixing issues that matter to him — not losing time! With a background formed by fierce competitors in sports activities, Colin’s journey affords an inspiring blueprint for these daring to take the entrepreneurial leap.
Founder Background
Colin’s story begins on the prime of Heartbreak Hill in Boston, the place he grew up because the youngest of 4 in a spirited, athletic household. His father, an Olympic operating coach, typically hosted world-class Kenyan athletes at their house, giving Colin an early schooling in excellence, self-discipline, and the fantastic thing about completely different cultures. Dinners at his home have been aggressive—not simply over sports activities but additionally over concepts and data, setting the stage for his lifelong love of studying.
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After attending Dartmouth and competing as a rower, a again harm pressured him to pivot into crusing, the place he found the facility of communication and teamwork. Colin’s skilled journey began unconventionally—touchdown a job by way of Craigslist at a tiny startup in Boston. That first style of entrepreneurship lit a fireplace, resulting in roles at high-growth firms like Klarna and Fb, the place he sharpened his experience in know-how and product design.
However Colin’s stressed curiosity all the time pointed him towards larger challenges. In 2019, after years of watching inefficiencies plague organizations, he and co-founder Fabian Perez got down to construct a device that might reimagine how groups talk, collaborate, and save time.
Enterprise Development and Success
SuperNormal launched with one daring promise: it is best to by no means need to take assembly notes once more. It began as a easy thought however rapidly resonated with a rising viewers, particularly as distant work grew to become the norm. In the present day, SuperNormal serves greater than 365,000 organizations in 150 nations, offering a seamless strategy to seize, summarize, and arrange conferences mechanically.
Beneath Colin’s management, SuperNormal has gone past note-taking to introduce “Norma,” an AI assistant that joins conferences, solutions questions, and even brainstorms concepts in real-time. Think about a colleague who remembers each element of previous conferences, raises a hand to supply insights, and ensures you by no means miss a follow-up job. That is Norma. “We needed to offer individuals their time again,” Colin defined, “to allow them to give attention to significant work, not mundane duties.”
Distinctive Worth or Product Providing
What makes SuperNormal particular is its deeply human strategy to AI. In contrast to generic instruments, Norma learns from a company’s particular context, adapting to particular person wants and providing tailor-made options. It is greater than only a assembly bot—it is a trusted teammate that lightens the load. Whether or not it is summarizing a quarterly overview or serving to a workforce brainstorm product names, Norma empowers customers to be extra productive whereas releasing up time for creativity and connection.
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However for Colin, the actual magic lies within the why: “We’re not simply constructing instruments; we’re constructing options to assist individuals spend much less time caught in entrance of screens and extra time residing.”
Future Plans
Trying forward, Colin and his workforce envision a future the place AI does not simply help however actively works alongside us. The subsequent evolution of SuperNormal will give attention to job execution, enabling Norma to deal with follow-ups, draft emails, schedule conferences, and even generate artistic content material—all mechanically.
“We have spent years optimizing for time spent in apps,” Colin mentioned, referencing his earlier work at Fb. “Now, it is about time saved. That is the actual worth know-how ought to ship.”
SuperNormal’s objective? To save lots of billions of hours worldwide, one assembly at a time.
Recommendation to Entrepreneurs
Colin’s journey from aggressive Boston dinners to main an progressive AI startup is a testomony to the facility of persistence and adaptableness. However it’s additionally deeply human. As a father, a runner, and a lifelong learner, Colin has constructed his firm round a easy however profound thought: time is our most useful useful resource, and we should always use it properly.
When requested what recommendation he’d give to aspiring entrepreneurs: “Deal with your self. It is simple to sacrifice sleep, well being, and relationships whenever you’re constructing one thing. However you will do your finest work whenever you’re balanced and current.”
