Opinions expressed by Entrepreneur contributors are their very own.
Sulhee Jessica Woo discovered viral fame by leaning into authenticity.
Woo — generally known as the Bento Field Queen — catapulted to social media stardom by sharing her easy but fantastically crafted DIY bento-style lunches, capturing the hearts of hundreds of thousands along with her loving and artistic contact.
Since launching her TikTok account in January 2020, Woo has amassed greater than 5.6 million followers who eagerly watch her mixture of cooking, DIY, household enjoyable, magnificence and way of life content material.
Woo’s journey to TikTok stardom began when she realized the platform’s potential for sharing on a regular basis actions. Inspired by her sister, who noticed her abilities and creativity as excellent for YouTube, Woo initially tried her hand on the extra production-heavy platform. Nevertheless, it was TikTok’s simplicity and relatability that resonated along with her.
“The aha second with TikTok was like, ‘Wow, these are simply common individuals, regular individuals who share what they do daily,'” Woo recollects to Restaurant Influencers host Shawn Walchef of Cali BBQ Media.
This realization allowed her to share her life authentically and effortlessly and join extra deeply along with her followers.
The significance of sharing your story
Woo emphasizes the significance of constructing a neighborhood within the new creator financial system.
She’s made a degree of being genuine and weak on her YouTube, TikTok and Instagram platforms, which has created a supportive neighborhood — and opened the doorways to alternatives like writing her cookbook, Let’s Make Some Lunch, and attending Netflix’s Tom Brady roast.
Woo believes anybody can share their journey and achieve success by being genuine and relatable.
“Whether or not you are a dishwasher, a busser, a server or bartender, the cooks, anyone,” she explains. “You possibly can simply share that journey, too. That is the toughest half, I feel, is individuals sharing their journey and being weak … however anyone can do it.”
With a concentrate on household, meals and real connections, Woo continues to captivate her viewers and construct an enduring legacy on the earth of on-line content material creation.
About Restaurant Influencers
Restaurant Influencers is delivered to you by Toast, the highly effective restaurant point-of-sale and administration system that helps eating places enhance operations, improve gross sales and create a greater visitor expertise.
Toast — Powering Profitable Eating places. Study extra about Toast.
Restaurant Influencers can be supported by Ovation. Find out how Ovation’s Visitor Suggestions Platform truly drives income with actionable insights right here.
