How to Create Better Content With AI — Plus 11 Tools to Get You There

AI-generated movies are already right here, and this machine is unstoppable. In line with a Wistia report, 41% of movies can be created with AI in 2025 — double the share from final yr. AI now performs a job in every thing from pre-production planning to post-production duties, similar to dubbing, captions and visible era.

In such a fast-moving business, handbook sources alone aren’t sufficient. That is why at HOLYWATER, which focuses on storytelling and distribution, we give attention to balancing artistic minds with AI automation to scale and attain new markets extra effectively. Whether or not you are creating advertising and marketing movies, academic content material or leisure sequence, my tips about learn how to successfully mix AI automation with human creativity will enable you keep forward of the competitors and create participating storytelling.

Associated: Why 2025 Will Be the Yr AI Redefines Content material Creation and Search Methods

Combine a number of AI instruments for optimum affect

In case you work with AI to create content material, do not simply depend on one explicit device. As a substitute, think about testing totally different applied sciences and select those that actually give you the results you want. Listed below are a few of our prime AI device combos.

For video creation, we flip to Runway and Marey. The primary one removes backgrounds, customizes frames, provides results and creates movies primarily based on textual content prompts with help for various codecs for various kinds. Marey creates cinematic digicam strikes utilizing only a single picture. It transforms any 2D scene right into a 3D surroundings so you may direct the digicam as if you happen to’re on set.

Working with audio and voice, we use ElevenLabs. It generates high-quality AI voices that carry characters to life for a extra participating narrative. For visuals, Flux is a must have. We use it to create visible property for AI-series and promotional supplies.

In case you work with fiction texts loads, strive Sudowrite and its wide selection of options, from define creation to automated writing and self-editing. This software program can create a personality define, world, synopsis, plot and even write the primary chapters primarily based on person enter. In the meantime, GPT brokers will help construct customized AI assistants that analyze context, study model and ship related outcomes for duties from analytics to content material structuring.

A mixture of these instruments delivers exponentially higher outcomes. In our expertise, “utilizing a number of AI instruments leads to higher content material.” However the hot button is the human who works with these instruments and creates the tales.

Create interactive experiences, not simply viewing

When creating viral content material, goal not simply to make hits, however to construct a long-term story. Take into consideration how one can additional develop your product and retain your viewers.

For instance, we pioneered AI Companion, permitting viewers to straight work together with AI characters from their favourite exhibits. Customers can textual content with characters, creating deeper emotional connections that reach past the viewing expertise.

This interactive strategy is just not restricted to content material creation. Vogue manufacturers can develop AI-powered digital stylists, and academic apps can combine AI tutors that adapt to a scholar’s tempo and studying model, like Duolingo. The bottom line is transferring past one-way communication to create experiences the place your viewers turns into an energetic participant in your story.

Optimize distribution and advertising and marketing with AI

At my firm, we additionally use AI in our advertising and marketing. Our AI-driven advertising and marketing machine generates over 200,000 artistic ideas month-to-month throughout 12-15 languages. All of that is made doable with a workforce of entrepreneurs leveraging AI instruments and sturdy person analytics to energy their concepts.

The muse of this scale is our data-driven resolution, which identifies viral parts from sequence, extracts them, combines strategically, and provides titles to supply completed advertising and marketing ideas at scale. Along with our in-house instruments, our advertising and marketing workforce makes use of a robust stack of AI options:

• Steady Diffusion and Midjourney for serving to create high-quality, eye-catching visuals and art work.
• RunwayML for video enhancing, manipulation and inventive video results.
• Leonardo AI for including creative or cinematic prospers to content material.
• LAMA and Concepter for speedy ideation, idea improvement and content material adaptation throughout totally different markets and codecs.

That is how we will rapidly create tailor-made promotional content material for various viewers segments, A/B take a look at artistic approaches and optimize advertising and marketing primarily based on real-time efficiency information.

Associated: Leverage AI for Content material Creation Whereas Avoiding Potential Dangers and Penalties

Have interaction a workforce to make use of AI

Essentially the most profitable AI implementations occur when each workforce member finds their very own approach to work smarter with these instruments.

We encourage our workforce to make use of AI, not as a shortcut, however as a talent. Everybody finds their very own approach to work smarter with it. Our content material ops supervisor makes use of it for brainstorming and coaching fashions on particular tones. The model designer refines visuals with centered prompts. Our builders code with pair programming instruments like Cursor. The model lead analyzes person interviews to identify patterns and spark stronger concepts.

The strategy is complicated but scalable: Let AI deal with the repetitive stuff, so your workforce can give attention to the work solely people can do — technique, creativity and authentic considering.