Billed as catering “to Gen Z’s tradition that values a slower, extra relaxed tempo of life,” Taco Bell is launching The Cantinas, a Taco Bell-themed “early retirement neighborhood” in San Diego accessible solely to its Rewards Members.
“Company can embrace the laid-back way of life of retirees via actions similar to morning aerobics, afternoon pickleball matches and early fowl dinners, permitting followers to expertise cross-generational leisure and senior-inspired recreation,” a Taco Bell spokesperson instructed Entrepreneur in an announcement.
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Picture Credit score: Courtesy of Taco Bell
Promising a “subsequent degree culinary expertise” and “lively residing staples” similar to Baja Blast and pickleball, The Cantinas is open August 17-18, 2024. The Weekend Membership is priced at $150 and contains shared in a single day lodging for the ticket holder and a visitor. This membership presents full entry to facilities, recreation, eating, leisure and extra, with “afternoon naps inspired.”
Alternatively, the Day Cross is $50 per day and grants the ticket holder and a visitor full entry to the grounds, recreation, eating and extra from 10 a.m. to eight p.m. on Saturday and eight a.m. to eight p.m. on Sunday.
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Picture Credit score: Courtesy of Taco Bell
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A Taco Bell Rewards Membership is free, and solely Taco Bell Rewards Members should buy tickets for The Cantinas. Tickets will likely be obtainable on a first-come, first-served foundation on July 16 at midday ET through the Taco Bell app.
This is not the primary time the chain — the highest franchise in Entrepreneur‘s 2024 Franchise 500 Rating — has created a totally immersive expertise for followers. In 2019, Taco Bell took over a lodge in unique Palm Springs and turned it into The Bell: A Taco Bell Resort and Resort. Described as a “Tacoasis,” the weekend expertise featured every part from Taco Bell-embroidered waffle robes to taco-shaped sugar cookies left on the lodge pillows to an unique sampling of Taco Bell’s then-unreleased Toasted Cheddar Chalupa.
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