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Many people anticipated robots to be part of our future, however maybe not in the best way we imagined. As an alternative of doing our chores and serving us hors d’oeuvres (like Rosey the Robotic from The Jetsons), AI needs to suppose for us.
ChatGPT and different digital assistants may give us mountains of knowledge on any matter beneath the solar in seconds — however how helpful are they?
I needed to see what ChatGPT needed to say about advertising. My enterprise, PostcardMania, has helped 118,342 small enterprise house owners everywhere in the nation with efficient advertising methods for over 26 years. How did ChatGPT’s recommendation examine to what we have realized?
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I put this immediate in ChatGPT and was stunned by what I discovered.
Immediate: Suggest advertising methods that can generate new leads and gross sales for a small enterprise in 100 phrases or much less.
That is what ChatGPT suggested:
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Content material advertising: Create useful content material (blogs, movies) that deal with buyer ache factors.
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Social media promoting: Focused campaigns on platforms like Fb and Instagram.
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E-mail advertising: Have interaction potential prospects with personalised newsletters and presents.
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Referral packages: Incentivize present prospects to refer others.
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web optimization optimization: Enhance search engine rankings with focused key phrases.
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Partnerships: Collaborate with complementary companies for mutual promotion.
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Native occasions: Host or take part in neighborhood occasions to construct native consciousness.
It is a good begin. Nonetheless, ChatGPT missed these three suggestions that may enhance the trajectory of what you are promoting (I do know as a result of they have been key to my journey to $100 million in annual income).
They uncared for popularity administration and social proof, which 93% of shoppers examine earlier than shopping for
An awesome quantity of individuals examine Google critiques. One report discovered a whopping 93% of patrons look to them earlier than making a purchase order. Which means that you may be dropping 93% of prospects if producing good critiques is not a precedence.
The excellent news is it is not as difficult as you may suppose. Folks most frequently exit of their method to depart a unfavorable overview — 95% — whereas solely 47% take the time to submit a constructive overview.
The secret is merely asking! And this is not even a problem when you possibly can automate requests by e-mail or textual content message. In accordance with analysis, 70% of shoppers will depart a overview if requested.
The net platform Podium was a game-changer for us as a result of you possibly can ship overview requests for a number of completely different platforms from one central dashboard.
After we began utilizing Podium in 2020, the variety of our critiques elevated 250% from 2020 to 2022. As of July 2024, PostcardMania has over 2,795 five-star critiques on Google, the BBB and Belief Pilot.
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They did not suggest unsolicited mail advertising, which generates 6x extra income per lead than digital sources
Since 1998, I’ve mailed postcards each single week to generate leads and join with prospects. Since then, I’ve solely elevated my mailings, and we’re now as much as 232,000 postcards every week. The one time I lower my unsolicited mail advertising was in 2008 in the course of the recession, and that mistake crippled our income till we corrected our mailings.
I’ve additionally tracked the expansion that mailing postcards has created. From 2019 to 2023, I elevated our personal mailing quantity by 16%. Concurrently, our income has grown a median of 15% every year. It is a good instance of how the quantity of selling you set out guides your return.
I’ve additionally discovered that unsolicited mail leads generate six occasions extra income than digital leads. We analyzed 114,373 leads that transformed to gross sales in 2023 and located that postcard leads generated 600% extra income per lead ($229.41) than leads from digital sources ($37.09).
There’s a science behind unsolicited mail’s effectiveness, although. One research that tracked every participant’s eye motion and coronary heart fee whereas partaking with mail discovered that individuals skilled extra pleasure and want whereas interacting with printed commercials versus digital.
Because of the tangible nature of mail, individuals additionally recall printed adverts higher than digital adverts. One research discovered that when requested to quote the model of an commercial that they had simply seen, 75% of members may recall the model behind the unsolicited mail piece. Solely 44% of recipients may recall the model behind the digital advert — a 70% distinction.
With a lot knowledge backing unsolicited mail, leaving it out of your annual funds could be an enormous mistake.
They failed to say the most important issue of success: how a lot you have to be advertising — a large quantity
ChatGPT uncared for to tell readers precisely how a lot time, cash and energy they need to allocate to advertising.
In my a long time of expertise operating a enterprise with over 380 employees, I perceive advertising plans may find yourself on the again burner. A lot goes into operating a enterprise that each one too usually entrepreneurs suppose a easy advertising plan is enough. That is the farthest factor from the reality.
Actually, most of my purchasers hate after I inform them this…
Advertising is the most important differentiator between companies that survive and those who thrive.
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It is advisable market like you’re an athlete coaching in your final probability on the Olympic gold medal. The survival and supreme longevity of what you are promoting are on the road; why would you market such as you have been taking part in T-ball?
Even if in case you have a restricted funds, put as a lot cash into your advertising as potential. I even recommend you discover areas the place you may reduce and reallocate the funds to your advertising (so long as it would not put jobs in danger).
No matter you resolve to do — whether or not it is social media adverts, web optimization, unsolicited mail — simply give all of it you have obtained. You will not remorse it, and you may doubtless not solely beat out your competitors however win the gold … that’s, the gold of elevated income.
