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I used to be enthusiastic about the Aston Martin (LSE:AML) share worth the opposite day whereas I used to be watching Quantum of Solace. The movie begins with a high-speed chase round Lake Garda, Italy, with James Bond in an Aston Martin DBS V12, being pursued by Alfa Romeos stuffed with gunmen.
On the finish of the sequence, Bond’s DBS is a wreck – riddled with bullet holes, doorways torn off, windscreen shattered, and so forth. This jogged my memory of the bombed-out Aston Martin share worth, which has crashed 40% in 12 months and round 98% since IPO in 2018.
Naturally although, Bond nonetheless comes out on high within the movie, towards all the chances. Might Aston Martin inventory do one thing comparable?
The everlasting turnaround story
To get a way of what a turnaround may appear like, I requested ChatGPT for some issues to look out for. “Ah,” it began, “the everlasting turnaround story that retains turning… in circles.”
Then it named some issues that may rev up this FTSE 250 inventory. First, there’s the mid-engine Valhalla hypercars due by the top of 2025. They’ll be round £850,000, in keeping with Automobile Journal.
Aston Martin says a 12-month order e book for 999 of them is already in place, with over 50% of consumers new to the model. It expects 150 to be delivered by the top of the yr. So that is encouraging for shareholders.
ChatGPT says that if this hypercar lands effectively with clients, it may cement Aston Martin as “a real rival to Ferrari”. I wouldn’t go that far, however it may undoubtedly enhance margins and investor confidence.
The chatbot says a transfer to optimistic free money movement could be one other bullish sign. Sadly, the corporate warned earlier this month that its annual loss would now be deeper than beforehand anticipated, at greater than £110m. And it now not expects optimistic free money movement era within the second half.
It blamed weak demand within the US and Asia Pacific, in addition to tariff uncertainty. It has already nudged up costs throughout the pond as a consequence of a ten% tariff on UK-built vehicles. However with solely 100,000 autos a yr qualifying for that decrease fee, some US exports may face a hefty 25% tariff.
In usually understated British style, Aston Martin has referred to as the tariff scenario “unhelpful”.
My transfer
Lastly, ChatGPT mentioned a “skilled CEO” would assist Aston Martin, as Amedeo Felisa’s tenure is transitional. After all, that is out-of-date nonsense, as CEO Adrian Hallmark has been in cost since final yr.
Trade veteran Hallmark is one factor I like right here, as is the high-margin Valhalla. Additionally, it was reported right now (17 October) that Ferrari will begin reducing the variety of vehicles it sells within the UK (super-rich purchasers are fleeing these shores as a consequence of tax adjustments).
Would possibly longer ready lists for brand spanking new Ferraris push impatient patrons in direction of Aston Martin’s new vary? It’s doable.
Nonetheless, I’m anxious that the agency can’t shake its unhealthy behavior of overpromising and underdelivering on monetary targets. It solely had complete liquidity of £250m in September, suggesting more money will most likely should be raised in 2026.
I’m saddened to see Aston Martin inventory so at odds with the legendary model. Nevertheless it’s not for me. I doubt even 007 would guess his final chip on this turnaround.




