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Throughout my time investing within the inventory market, I’ve experimented with many various methods. A few of these embody dividend investing, penny inventory investing and dollar-cost averaging.
Extra not too long ago nonetheless, I’ve been launched to an strategy generally known as ‘high quality’ investing. Proof suggests this technique has the potential to ship wonderful long-term returns. I simply want I’d identified about this technique 10 years in the past!
High quality investing in a nutshell
The genius of high quality investing is outmatched solely by its profound simplicity. All it requires is investing in high-quality companies with affordable valuations. It’s the kind of technique that will make billionaire investor Warren Buffett proud.
The trick is figuring out the proper shares, which is the place it will get a bit extra advanced. A strong stability sheet and excessive progress potential are apparent however different traits to search for embody:
- Aggressive benefit (a large ‘moat’)
- Managers who’re invested
- Good capital allocation
Key metrics to examine are return on capital employed (ROCE) and gross margins. ROCE must be larger than 15% and margins above 40%.
Figuring out shares
The MSCI World High quality Index is particularly designed to offer buyers publicity to high-quality progress shares. Within the 10 years between 2013 and 2023, it outperformed the usual MSCI World Index eight instances.

The index leans closely in the direction of US tech shares reminiscent of Nvidia, Apple, and Meta but additionally consists of some finance and well being shares together with Eli Lilly and Visa.
By way of UK shares, I feel AstraZeneca (LSE: AZN) matches the invoice effectively. Whereas there’s actually competitors within the biomedical business, it’s a frontrunner in its discipline and really effectively established.
At 13%, its ROCE is barely beneath the really helpful quantity however has greater than doubled since 2022. Extra spectacular is its gross margin, at 82.6%. It introduced in nearly $50bn in income in 2023, retaining a internet revenue of $6.4bn.
Concerns
As ever, there are some dangers and considerations. Firstly, the pharma big has numerous debt, which isn’t a typical attribute of a top quality firm. For now, its manageable however price keeping track of.
Extra worrying is the ever-present patent cliff that each one pharma firms face. If a patent expires on one in every of AstraZeneca’s largest cash spinners, income may plummet as rivals flood the market with generics. Expiry dates differ primarily based on area and drug composition so slightly than one large drop, it may expertise sporadic losses.
Two of its largest sellers, Lynparza and Symbicort, face patent expiries this yr.
Not too long ago, the shares have fallen fairly sharply, which may very well be a results of shareholder jitters forward of these patent expiries. Nonetheless, this additionally presents a lovely shopping for alternative.
Trying long-term, the shares are up 165% prior to now 10 years, representing an annualised return of 10.2% a yr.
Closing ideas
High quality investing is a low-risk, long-term technique aimed toward constructing wealth for the longer term. As such, newbie buyers may really feel underwhelmed by the sluggish progress it delivers. Nonetheless, it’s one of the vital dependable and confirmed strategies practised by a few of the world’s most well-known buyers.
Nonetheless, I benefit from the pleasure of figuring out dangerous small-cap shares with excessive progress potential. However with a greater understanding of this technique, I plan to allocate a bigger proportion of my portfolio to high-quality shares.




