On this must-listen episode, be a part of us for a sit-down with John Brown from Google’s Belief & Security crew. Along with his wealthy background in constructing advert networks and extra, John gives unique insights into Google’s efforts to coach publishers globally.
Uncover crucial variations between writer insurance policies and demand restrictions, discover the evolving position of UGC, and study Google’s initiatives to help publishers.
As you navigate the complexities of coverage compliance, you gained’t need to miss John’s knowledgeable perspective, honed by years of management and mentorship on this realm.
We don’t need to misinform people or trick people or something like that. We offer clear narratives across the insurance policies, why can we create it? The place does it match inside the ecosystem? – John Brown 03:46
Actually, it’s the convenience of use for the person as a result of every little thing that’s within the web site, or largely every little thing that’s within the web site with out some editorializing, it’s issues that might be discovered elsewhere on exterior Google pages. – John Brown, 08:01
That was the primary concern going into this isn’t simply to launch after which go away alone, however to launch and iterate and ensure it’s recent. – John Brown, 09:44
I discovered early on at Google, touring globally and talking on stage globally, that completely different customers the world over eat info in another way. So we are able to’t simply have a assist middle with textual content and localize it and hope that folks perceive. – John Brown, 13:30
[00:00] – Introduction to John Brown, Google’s Coverage Transparency Lead.
[01:57] – Significance of John Brown’s position in ecosystem well being.
[02:45] – Overview of transparency.google’s key options.
[09:44] – Holding transparency.google present within the digital panorama.
[23:02] – Google’s Honest Coverage Appeals course of: Google highlights equity and transparency within the coverage attraction course of.
[37:28] – Google’s dedication to a mission-driven nature of belief and security groups.
Sources Talked about:
Ensure you meet individuals who want the data, and provides them the data that they need to eat of their format that they most favor. – John Brown, 16:29
There’s a dedication there. There’s a mission that you simply in all probability don’t discover in different elements of organizations simply because different groups, not simply inside Google, however elsewhere. It’s quarter to quarter income, issues like that, belief and security. – John Brown, 37:28
Join with John Brown:
John is a part of the Belief & Security crew at Google, and leads a crew that’s centered on educate writer companions globally on insurance policies, enforcement actions, and finest practices to stay coverage compliant.
Previous to Google, John constructed two Advert Networks, has served on two IAB working teams, managed qualitative information for over 90 advert networks, and has mentored dozens of startups by his Techstars accelerator affiliation.
Join on LinkedIn: https://www.linkedin.com/in/jbrown74/
Join with Amanda Zantal-Wiener:
Comply with her on Twitter: https://twitter.com/Amanda_ZW
Join together with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/
