Dive Transient:
- Lobos 1707 Tequila, the four-year-old spirits model backed by LeBron James, launched an advert marketing campaign starring the NBA icon and actor Victoria Justice, per a press launch.
- Constructing on a teaser video, the total “Agent 1707” spot parodies James Bond as James faces down his rival, Justice, in a high-stakes, luxurious recreation of poker. The 90-second advert closes with a nod to James’ basketball profession and a enterprise associate.
- “Agent 1707” is operating on social media and streaming TV platforms Hulu and Peacock. Company Rosewood Artistic dealt with the hassle, with a manufacturing help from Mssngpeces.
Dive Perception:
Lobos 1707 is inserting a stronger concentrate on leisure worth in “Agent 1707.” The inventive places a LeBron-flavored twist on James Bond’s signature introduction — “The title’s Bond, James Bond” — and recollects “On line casino Royale,” the installment that reignited the globe-trotting spy franchise in 2006. The marketing campaign additionally consists of references aimed toward basketball followers, with James insisting he works solo earlier than having an emotional response to a photograph of Draymond Inexperienced, an NBA rival-turned-friend (Inexperienced is a fellow investor in Lobos 1707).
Together with placing Justice within the antagonist position, “Agent 1707” has a cameo from Lobos 1707 Founder and Chief Artistic Officer Diego Osorio, who performs an undercover bartender in cahoots with James. The advert showcases the recipe for a Lobos Elote shot consisting of two components Lobos 1707 Reposado Tequila, one half elote liqueur and a garnish of lime.
“We approached this marketing campaign with the intention of making one thing entertaining, but additionally culturally related. We needed the video to replicate the sophistication and premium high quality of our model, however with out taking ourselves too severely,” Osorio mentioned in a press assertion.
Lobos 1707 operates in a hyper-competitive premium tequila class the place there may be an array of celebrity-backed choices that depend on star energy to drive shopper consciousness. Opponents embody 818 Tequila, which was based by Kendall Jenner in 2021, Dwayne Johnson’s Teremana Tequila and George Clooney’s Casamigos.
Lobos 1707 steadily runs advertisements with recognizable names — a marketing campaign from February featured Issa Rae alongside a cadre of well-known faces — however “Agent 1707” represents a much bigger wager on narrative-driven, humorous promoting that would assist differentiate the product from the pack. The advertisements will seem on social media and streaming TV and will obtain a lift from James’ current Olympics efficiency, which helped lead Staff USA basketball to its fifth consecutive gold medal.
