Final month, Kylie Jenner’s Sprinter Vodka Soda launched its first single-flavor four-pack, that includes the model’s hottest taste, peach. And as with every part the branding-focused entrepreneur does, Jenner went full-tilt with a multi-faceted advertising and marketing program designed to bolster Sprinter’s fun-loving vibe.
Referred to as the “Paint the Peach State Peach” marketing campaign, the corporate used a fleet of chrome Sprinter Vans to ship the brand new Peach Packs all through Athens and Atlanta, enlisting nation music star Ella Langley and collaborating with The Jap in Atlanta and Georgia Theatre and Pauley’s Crepe Bar in Athens to create viral dwell occasions.
Whereas Sprinter is simply one of many many manufacturers Jenner has launched — she’s constructed a private care empire with magnificence, skincare, and child care manufacturers, amassing an estimated internet price of $710 million, in accordance with Forbes — her newest endeavor is sprinting to the market, with new merchandise scheduled within the coming months.
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Right here, Jenner tells Entrepreneur how she approaches new product launches and generates pleasure for present clients whereas drawing in new ones.
How do you method Sprinter’s branding? What’s your private imaginative and prescient for the model?
I needed Sprinter’s branding to be daring and enjoyable in order that it captures that feeling of pregaming and having enjoyable with your mates. You are holding the can in your hand once you’re hanging out with your mates — why should not the are you able to’re consuming out of additionally look cool?
How does Sprinter stand out within the crowded canned cocktail market?
Sprinter tastes daring however is barely 100 energy and with no added sugar. That was actually essential to us once we have been creating it. Peach has at all times been one in every of our fan-favorite flavors since our launch final yr, so we’re so excited to launch our first 4-pack with Peach. It has been so wonderful to see the constructive responses from day one to how scrumptious Sprinter tastes. It’s the best-tasting vodka soda available on the market, and we have gotten such an awesome response to how juicy and true-to-fruit it’s.
