Dive Transient:
- L’Oréal Paris launched the “Value It Resume” marketing campaign, inviting girls to share tales of failure they’ve skilled and spotlight how setbacks can result in success, per a press launch shared with Advertising and marketing Dive.
- Created with McCann, the hassle sees model ambassadors sharing resumes on LinkedIn which can be full of struggles and setbacks alongside their best achievements. The model has invited girls across the globe to share their very own #WorthItResume throughout social platforms.
- The “Value It Resume” marketing campaign was impressed by the perception that 81% of ladies really feel extra strain to not fail than males, and follows within the model’s efforts to spice up girls’s self-worth and shallowness.
Dive Perception:
L’Oréal Paris has championed girls’s empowerment for many years, for the reason that launch of its iconic slogan “As a result of I am Value It” in 1973. The wonder model’s newest marketing campaign focuses on skilled success and failure and encourages girls to develop into entrepreneurs “with out worry of failure” and appears to be a part of altering cultural conversations round girls’s self-worth.
“For greater than half a century, L’Oréal Paris has been relentless in its dedication to breaking down boundaries that stop girls from asserting their self-worth. Impressed by the model’s iconic tagline, ‘As a result of I’m Value It,’ which mission is to worth self-confidence and provides each girl the facility to precise their value, the ‘Value It Resume’ goals to create a brand new definition of success,” mentioned Delphine Viguier-Hovasse, world model president for L’Oréal Paris, in an announcement.
LinkedIn resumes are a key part of the hassle, with preliminary resumes created by Viguier-Hovasse and model ambassadors together with Eva Longoria, Andie MacDowell, Helen Mirren, Jane Fonda, Aja Naomi King and Kate Winslet. Moderately than merely itemizing accomplishments, the particular resumes additionally spotlight the challenges that Viguier-Hovasse describes as “steppingstones to success.”
Led by actor and director Longoria, the model ambassadors function in an Instagram video encouraging customers to hitch the marketing campaign, which spans LinkedIn — the job-focused platform that continues to develop as each a social community and an advertiser vacation spot — and different social platforms.
The “Value It Resume” marketing campaign builds on the model’s well-regarded “Classes of Value” collection, additionally created with McCann, that launched in 2020 and has featured testimonials by model ambassadors together with actor Viola Davis.
