Dive Transient:
- Marriott Bonvoy has partnered with Starbucks to supply new advantages to its loyalty members, Marriott Worldwide introduced Tuesday.
- Marriott Bonvoy and Starbucks Rewards members within the U.S. can now hyperlink their loyalty accounts to earn stars towards free drinks and different perks as Starbucks, in addition to factors towards Marriott Bonvoy’s 30-plus manufacturers and Marriott Bonvoy experiences.
- As of March, Marriott Bonvoy had 203 million members, and member penetration of world room nights hit document highs within the first quarter of this 12 months, CEO Anthony Capuano mentioned in a Q1 earnings name.
Dive Perception:
After linking Marriott Bonvoy and Starbucks Rewards accounts, members can earn double “stars,” or Starbucks factors, at Starbucks areas throughout their keep at a Marriott Bonvoy-participating resort.
Throughout Marriott Bonvoy Weeks, which is able to happen all year long, these customers can earn 100 Bonvoy factors after they make three purchases at a taking part Starbucks. The primary Marriott Bonvoy week kicks off July 8.
Later this 12 months, the partnership will debut “unique coffee- and travel-themed experiences on Marriott Bonvoy Moments” — the platform that has provided members a Taylor Swift-themed expertise — in response to David Flueck, Marriott’s world head of loyalty, playing cards and enterprise partnerships.
Customers with linked accounts may even be capable of enter sweepstakes to win a variety of prizes, the grand prize of which is a visit to one of many Starbucks Reserve Roasteries in Seattle, Milan and Tokyo.
Starbucks Reserve Places in Seattle, Chicago and New York are additionally introducing a cocktail, the Starbucks Reserve Siciliano for Marriott Bonvoy, out there to loyalty members.
The partnership with Starbucks is Marriott’s newest loyalty play, following the launch of MGM Assortment with Marriott Bonvoy earlier this 12 months. In a first-quarter earnings name, MGM Resorts Worldwide CEO Invoice Hornbuckle mentioned the partnership was already exceeding each corporations’ expectations.
And earlier this spring, Marriott promoted its loyalty choices with a March Insanity-themed advertising and marketing marketing campaign.
